KERV.ai, a leader in AI-powered video analysis, performance, and monetization, has launched its groundbreaking Contextual Marketplace an industry first offering pixel-edge, object-level contextual targeting across premium online video (OLV) and connected TV (CTV) inventory. The Marketplace spans a broad range of content including short and long-form video on demand (VOD), broadcaster-owned live streams, and FAST channels. Powered by dual-patented pixel-edge recognition technology and trained on over eight years of proprietary AI, the platform transforms video streams into actionable data by generating unique metadata signals that identify the most relevant objects and moments within the content. This enables brands to deliver highly engaging, immersive, and contextually precise ad experiences with unmatched scale and accuracy.
Going beyond traditional targeting methods based on keywords, transcripts, or category tags, KERV.ai’s Contextual Marketplace analyzes video content down to the frame, scene, and episode level with proprietary polygonal precision. This allows seamless in-stream ad delivery that aligns perfectly with the viewer’s current engagement, ensuring native, interactive, and shoppable creatives run within high-quality, brand-safe environments without intrusive out-stream formats. Publishers benefit from more scalable and diverse monetization opportunities across screens.
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Gary Mittman, CEO of KERV.ai, explained, “With KERV.ai’s Contextual Marketplace, advertisers and content owners finally have the ability to connect context and creative at the exact moment it matters most. This is contextual targeting reimagined object-level precision powered by the richest scene-level video metadata signals in the market. Metadata is becoming the media ecosystem’s new force multiplier, enhancing each interaction between brands, publishers, and consumers by driving measurable outcomes, shoppability, and scale within high-quality, brand-safe environments.”
The platform features the largest metadata footprint across in-stream video, with proprietary contextual signals mapped across curated OLV and CTV inventory. It uniquely categorizes over 1,000 object-level segments, surpassing standard taxonomies, and combines rich multidimensional data signals that incorporate visual, audio, and brand safety elements. Creatives are rapidly activated and made interactive within days, powering agile go-to-market strategies. Additionally, KERV.ai’s exclusive first-party creative interactor data can be layered onto contextual segments to enhance retargeting and campaign optimization based on actual consumer engagement.
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Activation is simple, enabling marketers to precisely map their creative assets to specific video scenes and contexts such as linking outdoor furniture ads to backyard scenes in reality shows leading to boosted engagement and performance. Available through KERV.ai’s managed services covering the full OLV and CTV product suite, the Marketplace offers advertisers advanced shoppable ad units and unique retargeting capabilities. This launch further cements KERV.ai’s leadership in AI-powered contextual intelligence by transforming contextual relevance from a basic placement consideration into a powerful performance lever across premium video inventory.
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