Knack Systems, recognized for its expertise in digital transformation and specialization in SAP Customer Experience (SAP CX), has announced a strategic partnership with Contentful, a leading composable digital experience platform trusted by over 4,200 organizations globally. This collaboration merges Knack Systems’ extensive experience in SAP CX implementations with Contentful’s advanced headless content management system (CMS) and composable digital experience platform (DXP), aiming to help businesses deliver seamless, scalable and AI-enhanced experiences across multiple channels.
The partnership offers a forward-looking approach to digital transformation by integrating SAP CX capabilities with Contentful’s dynamic content delivery system. This combination empowers enterprises to efficiently create, manage, and orchestrate content at scale while improving performance and accelerating their speed to market. Contentful’s platform is renowned for enabling teams to structure, personalize, and scale content effortlessly, leveraging AI to produce impactful digital experiences targeted at diverse audiences worldwide.
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As a Contentful Solution Partner, Knack Systems is incorporating Contentful into the SAP Commerce Cloud, delivering a robust digital experience solution tailored for both B2B and B2C enterprises. Their strong expertise in composable architecture, omnichannel customer experience, and enterprise integrations supports clients in modernizing content operations, enhancing personalization, and speeding up the realization of business value.
Sandeep Nalgundwar, Partner and Chief Sales & Marketing Officer at Knack Systems, expressed enthusiasm about the partnership, emphasizing the value of combining Contentful’s industry-leading platform with Knack’s deep SAP CX knowledge. He highlighted that this collaboration delivers a powerful, headless CMS that integrates smoothly with existing enterprise technology stacks, fostering agile and scalable digital growth for their clients.
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From Contentful’s side, Darren Burris, VP of Partnerships, welcomed Knack Systems to the Contentful Solution Partner program, praising their two decades of digital transformation expertise. He noted the partner ecosystem’s critical role in accelerating business initiatives through targeted and scalable content.
Krishna Moorthy, Partner and Chief Digital Officer at Knack Systems, called the partnership a new paradigm in digital transformation, reinforcing Knack’s proven ability to maximize enterprise benefits by blending SAP CX functionality with composable architecture. This alliance is designed to enhance competitive advantage and drive business momentum.
This ecosystem ensures organizations have access to the expertise and resources needed to successfully build, launch, and scale digital products and experiences on the Contentful platform. Contentful Solution Partners play a vital role by guiding customers on content strategy, implementation, integration, and digital experience development that fuels business growth.
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