Live commerce advertising is rapidly emerging as a powerful driver of digital sales, blending entertainment, real time engagement, and instant purchasing into a single experience. Against this backdrop, KNOREX Ltd. has announced the launch of new white label solutions designed to support a fast growing live commerce platform, marking a notable expansion of its AI driven advertising technology into this accelerating segment of the MarTech ecosystem.
KNOREX, a publicly listed provider of programmatic online advertising solutions, said the new offering is built to help creators, sellers, and brands connect with shoppers in the moment across social and streaming environments. The collaboration uses KNOREX XPOSM, the company’s flagship cross channel marketing platform, to enable intelligent advertising automation, advanced audience intelligence, and measurable commerce outcomes directly within live video formats.
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As live shopping gains momentum worldwide, marketers are looking for ways to reach audiences at moments of high intent and translate engagement into action. Through the XPOSM platform, brands can activate personalized campaigns during live broadcasts, allowing them to convert viewer interest into trackable performance across multiple digital touchpoints. This approach positions live commerce advertising as both a branding and performance channel, rather than a standalone experiment.
“Our technology is built to be adaptive, scalable, and intelligent—capable of powering a wide range of businesses, from global enterprises to emerging live commerce innovators,” said Abhishek Kumar, VP of Product and Engineering of KNOREX. “This partnership underscores how our platform can seamlessly integrate into modern digital retail ecosystems. It also reflects the growing demand for real-time, outcome-driven advertising solutions that simplify complexity while delivering measurable business results. We believe this represents a pivotal growth opportunity for KNOREX as live commerce accelerates worldwide.”
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The white label nature of the solution allows live commerce platforms to embed KNOREX technology directly into their own environments while maintaining control over brand and user experience. By operating behind the scenes, KNOREX enables partners to offer sophisticated advertising and measurement capabilities without building proprietary systems from scratch. This model supports faster market entry and scalability for platforms competing in an increasingly crowded commerce landscape.
For KNOREX, the launch represents another step in its broader strategy to expand into new industry verticals and embed its AI powered automation within partner ecosystems. The company has positioned itself as a flexible technology partner capable of supporting both large enterprises and emerging digital platforms through performance focused advertising infrastructure.
From a market perspective, the move highlights how live commerce advertising is evolving from experimental formats into structured media channels with clear measurement and optimization frameworks. As brands demand clearer attribution and real business impact, technology providers that can connect live engagement with outcomes are likely to play a central role.
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