Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
IAB Names NBCUniversal Executive Alison Levin as 2026 Board Chair
As the digital advertising industry enters a new phase shaped by artificial intelligence, commerce media, and evolving measurement standards, leadership at industry trade bodies is taking on heightened importance for marketers and media companies alike.
The Interactive Advertising Bureau has appointed Alison Levin, President of Advertising and Partnerships at NBCUniversal, as Chair of its Board of Directors for 2026. Levin, who has served on the IAB Board since 2022 and most recently held the role of Vice Chair, brings deep experience across streaming, television, and digital advertising, including previous leadership roles at Roku.
BIGO Ads Deepens Pixalate Partnership to Boost IAA Traffic Integrity
As mobile advertising budgets continue to shift toward in app environments, ensuring traffic authenticity and transparency has become a top priority for advertisers and platforms alike. BIGO Ads announced it has strengthened its partnership with Pixalate to enhance traffic quality governance across its in app advertising ecosystem, addressing growing concerns around ad fraud and invalid traffic within the MarTech landscape.
BIGO Ads, an AI powered programmatic advertising platform operated by JOYY Inc., said the expanded collaboration is designed to improve verification standards, refine risk filtering processes, and create a more reliable and transparent environment for advertisers and developers. Pixalate is widely recognized for its ad fraud intelligence and traffic monitoring capabilities, including MRC certified invalid traffic detection.
Runner AI Unveils Self Optimizing Ecommerce Engine for Autonomous Growth
The rise of artificial intelligence is reshaping how digital commerce platforms are built and managed, and a new launch from Runner AI signals a shift toward fully autonomous optimization in ecommerce. Runner AI introduced what it describes as the first self optimizing ecommerce engine, a platform designed to continuously test, learn, and improve conversion performance without human intervention. The announcement is significant for the MarTech ecosystem as brands seek smarter ways to increase revenue while reducing operational complexity.
While recent AI tools have focused on accelerating website creation, Runner AI positions its ecommerce engine as a system that extends well beyond launch. Instead of producing a static storefront, the platform uses an AI native architecture that treats every store as a live experiment. Layouts, messaging, and user flows are constantly evaluated through ongoing testing, allowing the system to evolve in real time based on actual shopper behavior.
Quo Launches Pipedrive Integration To Unify CRM and Business Calls
As sales and support teams increasingly rely on connected technology stacks, seamless data flow between communication tools and CRMs has become critical for modern marketing and revenue operations. Quo announced that it has launched a new Pipedrive integration designed to better align customer communication with sales pipeline activity, marking another step in the evolution of front office automation for growing businesses.
The update brings together Quo’s AI powered business phone system and Pipedrive, a CRM widely used by small and midsize businesses, enabling automatic syncing of customer contacts and conversation history between the two platforms. By integrating calling and messaging data directly into the CRM, Quo aims to reduce administrative work while helping teams maintain context across every customer interaction.
Inuvo Names Rob Buchner Chairman and CEO To Lead Next Growth Phase
Leadership transitions are increasingly shaping the direction of AI driven advertising platforms, and Inuvo has announced a significant executive move as it prepares for its next stage of growth. Inuvo Inc. said it has appointed Rob Buchner as Chairman of the Board and Chief Executive Officer, effective February 1, 2026, marking a strategic step for the company as it accelerates adoption of its AI powered advertising solutions.
The appointment follows an extended period of collaboration between Buchner and Inuvo throughout 2025. During that time, he worked closely with the organization in advisory, board, and executive roles, gaining deep insight into its markets, technology, and long term growth opportunities. Buchner formally joined the executive team as Chief Operating Officer in October 2025, where he led a comprehensive review of operations, talent, product development, capital allocation, and go to market priorities.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
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