Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Smartly Integrates With Amazon DSP To Expand CTV Campaigns
As connected television spending accelerates and media channels continue to converge, advertisers are seeking more unified tools to manage creative, activation, and measurement across platforms. Smartly’s new Amazon DSP integration reflects this shift, enabling brands to extend intelligent creative workflows into premium streaming environments while maintaining centralized campaign management.
Smartly announced a global integration with Amazon DSP that allows advertisers to run Smartly powered video campaigns across Amazon’s premium connected television inventory, including Prime Video, Fire TV, and third party publisher supply. The move comes amid rising demand for performance driven CTV strategies, with nearly 70 percent of marketers planning to increase streaming budgets over the next year while expecting greater personalization and measurable business impact. Read More.
Genius Sports and Magnite Integrate Live Sports Signals for CTV
As live sports continue to command rare levels of simultaneous viewer attention, advertising technology companies are racing to deliver more precise and measurable ways to activate campaigns in real time. The new integration between Genius Sports and Magnite embeds official sports data directly into programmatic infrastructure, marking a significant evolution in how live sports inventory is bought and monetized across connected television and digital channels.
Genius Sports announced a direct integration between its official Moment Engine and Magnite, the largest independent sell side advertising platform. The partnership enables verified, real time sports signals generated by Genius Sports to flow directly into Magnite’s ClearLine platform for curation and activation. As a result, advertisers can trigger campaigns around official in game moments across premium CTV and digital inventory transacted through Magnite. Read More.
Criteo Joins OpenAI Advertising Pilot in ChatGPT
As generative AI platforms rapidly evolve into new discovery channels, advertising technology companies are exploring how brands can participate in conversational environments without compromising user trust. Criteo’s participation in the OpenAI advertising pilot in ChatGPT marks an early step in shaping how commerce focused advertising may function inside large language model driven experiences.
Criteo, a global commerce media platform, announced that it is the first advertising technology partner integrating with OpenAI’s advertising pilot within ChatGPT Free and Go versions in the United States. The collaboration positions Criteo at the forefront of testing how advertising can be embedded into AI powered conversational interfaces while maintaining relevance and user experience standards. Read More.
Google Expands AI Powered Non Skippable Ads Worldwide
As digital video continues to absorb brand advertising budgets once reserved for linear television, Google has introduced a new format designed to deliver guaranteed viewer attention at scale. The global rollout of AI powered non skippable ads through Google Ads and Display and Video 360 signals a strategic push to strengthen YouTube’s position in premium video advertising while leveraging machine learning to optimize audience targeting.
The newly launched Video Reach Campaigns Non Skip format allows advertisers to run 15 to 20 second ads on YouTube without offering viewers the option to skip. The format is now available worldwide across both Google Ads and Display and Video 360, giving access to a wide range of advertisers from small businesses to large enterprise brands. Read More.
QYOU Launches QYOU Amplify To Scale Creator Campaigns
As brands increasingly demand measurable results from influencer marketing, agencies are evolving their models to combine creator strategy with paid media execution. The launch of QYOU Amplify marks a strategic expansion for QYOU Media, positioning the company to help brands scale creator campaigns through performance driven media activation and analytics.
QYOU Media Inc., a creator marketing and performance media company operating across North America and India, announced the formation of QYOU Amplify, a new business unit focused on extending creator and influencer content through paid media, advanced audience targeting, and structured performance measurement. Read More.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at info@intentamplify.com
