Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
AirOps Launches Offsite To Expand AI Search Visibility Beyond Owned Content
As AI driven search rapidly reshapes how brands are discovered, marketers are realizing that visibility no longer depends solely on what they publish on their own websites. AirOps has announced the launch of Offsite, a new solution designed to extend AI search visibility beyond owned content and into the broader web that influences how large language models surface and recommend brands. The announcement marks a significant step for the MarTech ecosystem as AI search visibility becomes a core growth lever.
AirOps said Offsite is the first comprehensive system built to help brands identify high value publishers, secure placements that AI systems actively reference, and measure the visibility lift from every third party mention. With this launch, AirOps now offers coverage across both onsite and offsite signals that shape AI driven discovery.
Mediaocean Names Innovid CEO Zvika Netter as Chief Innovation Officer
As advertising platforms race to unify data, workflows, and intelligence across channels, leadership alignment has become a critical lever for innovation. Mediaocean has expanded the role of Innovid chief executive officer Zvika Netter to include Chief Innovation Officer of Mediaocean, a newly created position designed to accelerate AI driven product development across the company. The move highlights how Mediaocean Chief Innovation Officer responsibilities are being shaped to deliver connected, enterprise scale innovation across the advertising lifecycle.
Mediaocean said Netter will lead cross platform innovation initiatives spanning its portfolio, including Innovid, Prisma, and Protected, while continuing to serve as CEO and co founder of Innovid and as a member of the Mediaocean board of directors. The appointment reflects Mediaocean position at the center of omnichannel advertising, with assets that connect planning, delivery, measurement, optimization, verification, and financial workflows.
MessageGears Expands Platform To Support Scalable Enterprise Marketing Teams
As enterprise marketing organizations grow more complex, coordinating campaigns across multiple brands, regions, and specialized teams has become one of the biggest operational challenges in the MarTech ecosystem. MessageGears has announced a major product expansion aimed at addressing this issue by redesigning how large organizations manage cross channel marketing at scale, based on how enterprise teams actually work.
MessageGears said the expansion introduces multi brand experiences and a significantly enhanced user role framework within a single secure platform instance. The goal is to help enterprises maintain speed and flexibility while strengthening governance, access control, and collaboration across data, content, and campaign execution.
ActiveCampaign Acquires Feedback Intelligence To Advance Trusted AI
As marketing teams increasingly rely on autonomous systems to manage customer engagement, trust and performance transparency have become essential. ActiveCampaign acquires Feedback Intelligence in a move designed to strengthen how enterprise AI agents are evaluated, improved, and scaled across marketing workflows. The acquisition brings advanced conversation analysis into the core of ActiveCampaign AI strategy, reinforcing its focus on building systems businesses can rely on for mission critical growth.
ActiveCampaign announced it has acquired Feedback Intelligence, an AI analytics solution that transforms raw conversational data into actionable insights. The deal accelerates the evolution of Active Intelligence, ActiveCampaign AI engine that powers autonomous marketing across global customer bases. By integrating Feedback Intelligence capabilities, ActiveCampaign aims to turn every AI driven interaction into a learning signal that improves future performance.
Rokt mParticle Launches Match Boost To Lift Ad Platform Match Rates
As marketers contend with signal loss, fragmented identities, and tightening privacy standards, improving audience match rates has become a critical priority across the MarTech ecosystem. Match Boost is the latest capability from Rokt mParticle designed to address this challenge, helping brands extend the reach and performance of their first party data across major advertising platforms.
Rokt mParticle announced the continued rollout of Match Boost, a new feature within its real time customer data platform that enriches audiences at the point of activation. The goal is to close what the company describes as the match rate gap, where valuable first party audiences fail to be recognized by downstream ad platforms due to missing identifiers, identity fragmentation, and privacy driven signal loss.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
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