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Latest Marketing Tech Insights: Trends and Innovations Roundup

Latest Marketing Tech Insights: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

Similarweb Expands Digital Visibility to AI Chatbots Like ChatGPT

Similarweb, a leading digital intelligence company, now reveals AI Chatbot Traffic as a distinct traffic source from traditional search and other referrals. The new AI Chatbot Traffic screen allows marketers and SEO professionals to identify and analyze web traffic originating from popular AI chatbots like ChatGPT, Perplexity, and Claude – eliminating what would otherwise be a growing blind spot in digital analytics.

LG U+ Uses Denodo to Build Modern Integrated Data Management Infrastructure

Denodo, a leader in data management, announced that it will provide its logical data management solution, the Denodo Platform, to LG U+, the mobile operator division of LG and the second-largest wireless carrier in South Korea, to support the company’s move to a modernized data management infrastructure.

Demand Spring Launches the CMO Exchange

Revenue Marketing consultancy Demand Spring has launched The CMO Exchange, an exclusive, invite-only virtual roundtable series designed for forward-thinking CMOs to engage in candid, peer-to-peer conversations about the evolving role of AI in marketing.

Each month, visionary marketing leaders who are looking to shape the future of AI-driven growth will take a deep dive into a critical AI-focused topic and discuss strategic insights, cutting-edge innovation, and real-world applications that will help CMOs stay ahead in an AI-powered landscape.

Grammarly Expands Authorship to Microsoft Word to Empower Student With AI Attribution

At the ASU+GSV Summit, Grammarly, the trusted AI assistant for communication and productivity, announced that Authorship will be available in beta in Microsoft Word and generally available in Google Docs later this month, along with enhanced features for analytics, citations, and AI and plagiarism detection. Authorship is a student-first process tracker that lets users show which parts of a document were human-created, AI-generated, or AI-edited.

Haivision Showcases Video Solutions at L3Harris Everest NL 2025

Haivision, a leading global provider of mission-critical, real-time video networking and visual collaboration solutions, participated in Everest NL 2025, an immersive C5ISR experiment hosted by L3Harris Technologies at Experience Island in Loon op Zand, Netherlands, from March 24-27, 2025.

In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!

For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com

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