Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Cloudinary Unveils Video Innovations for Easy Brand Management
Cloudinary announced that Cloudinary Video is now available as a standalone API-first video offering with several new video innovations developed to help brands meet critical accessibility standards, such as WCAG (Web Content Accessibility Guidelines) 2.1 AA, and more easily deliver localized and live streaming video experiences at scale. Cloudinary also unveiled significant enhancements designed to allow technical teams to seamlessly embed Video as a Service (VaaS) within their software products and apps.
LG Ad Solutions Extends Programmatic Buying Opportunities on LG Channels
LG Ad Solutions, a global leader in connected TV and cross-screen advertising, announced a new integration with Amazon Publisher Services (APS) that enables marketers to access expanded advertising inventory on LG Channels – LG’s free streaming service available on all LG Smart TVs – available through Amazon Publisher Direct on Amazon DSP.
NinjaOne Launches Zendesk Integration to Simplify It and Boost Productivity
NinjaOne, the automated endpoint management platform, announced an integration with Zendesk that provides IT teams with a comprehensive view of their entire IT environment. IT teams can now gain real-time insights between service management and device management solutions, giving organizations comprehensive visibility and centralized workflows, resulting in more efficient, accurate, and timely support.
HeyGen and HubSpot Partner to Enable Personalized Video Campaigns at Scale
HeyGen, the AI video generator for businesses, announced an expansion of their partnership with HubSpot, enabling marketers and sales teams to automatically generate personalized videos within their HubSpot workflows. These videos are seamlessly saved to custom fields in HubSpot, making them readily available for personalized email campaigns, sales cadences, and other marketing efforts.
Soundwave Digital Adds Industry Veteran to Its Leadership Team
Soundwave Digital is pleased to announce the hire of Chris Martin as Executive Vice President, doubling down on the company’s dedication to driving innovation in the AdTech and digital media sectors. With a distinguished AdTech career spanning over a decade, Martin has consistently led high-performing teams and has implemented data-driven strategies, that yield measurable business outcomes. His professional journey reflects a commitment to embracing emerging technologies that foster industry growth.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
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