Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Genesys and ServiceNow Expand Partnership for Transformational CX
At Xperience 2025, Genesys®, a global cloud leader in AI-Powered Experience Orchestration, announced an expanded strategic partnership with ServiceNow®. Together, they will deliver new Agent2Agent (A2A) orchestration, enabling customers to self-serve across the enterprise by making it possible for AI agents to autonomously collaborate on interactions and tasks, fueling greater operational efficiency and consumer loyalty.
Koah Launches AdSense for GenAI, Monetization Standard for AI Chat Apps
Koah, the monetization platform for Gen AI chat apps, announced its public launch after operating in stealth since January 2025, along with $5+ million in seed funding. Koah offers GenAI businesses a powerful way to earn revenue: embedding contextual ads directly inside AI chat conversations, with uncompromised UI/UX.
Backed by Forerunner, South Park Commons, and AppLovin cofounder Andrew Karam, Koah is the first advertising platform designed specifically for conversational AI. As user behavior shifts from search engines to GenAI-first interfaces beyond ChatGPT, including Perplexity, Claude, and Luzia, legacy ad models are breaking down. Koah solves this gap by embedding native, context-aware ads directly inside AI chat flows. Personalized based on historical conversation data and LLMs, brands can surface their offerings at the exact moment of user inquiry. Search, social, and display ads, on the other hand, optimize around static interfaces, clicks, and legacy behavioral data.
Genesys Launches AI Agents To Drive Enterprise-Wide Customer Experience Orchestration
At Xperience 2025, Genesys®, a global cloud leader in AI-Powered Experience Orchestration, unveiled advanced agentic AI agents for the Genesys Cloud™ platform to help organizations orchestrate customer and employee experiences across enterprise platforms and teams. Enhancements to Genesys Cloud Copilots and Genesys Cloud Virtual Agents will enable greater autonomy, contextual awareness and built-in support for Agent2Agent Collaboration (A2A) and Model Context Protocol (MCP). These capabilities empower AI agents to operate within trusted enterprise guardrails and accelerate readiness for responsible agentic orchestration at scale.
Freeform Unveils ProfitHack 2.0, an AI Breakthrough for Marketing Tech
Tulsa’s Freeform, a highly-regarded player in the marketing technology sector and an Inc. 500 honoree, has just unveiled its latest innovation: ProfitHack 2.0. This AI-powered platform is engineered to transform digital marketing through intelligent automation of SEO and SERP management for a diverse client base. Built entirely by Freeform’s team, the new release is poised to deliver outsized performance improvements at a fraction of the cost associated with legacy agency approaches, making effective digital growth more accessible than ever before.
Matter Launches AI Brand Discovery To Help Companies Thrive in Gen AI Era
Matter Communications has launched a cutting-edge AI Brand Discovery service to empower companies to thrive in the fast-evolving landscape of generative AI search. As artificial intelligence transforms how customers find and evaluate brands, Matter’s Generative Engine Optimization (GEO) offering places the agency among the earliest providers of this tailored support, allowing businesses to gain and maintain visibility where traditional SEO is no longer enough.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
