Latest Marketing Tech Insights: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

Dun and Bradstreet Integrates Business Data for Smarter Marketing

Alibaba’s Accio Surpasses 1 Million Users Launches New AI for SMEs

Alibaba International Digital Commerce Group announced that its artificial intelligence (AI)-driven business-to-business (B2B) search engine, Accio, has surpassed 1 million users within five months of launch. To further empower small and medium-sized enterprises (SMEs), two new features—Business Research and Deep Search—are now available, offering AI-driven solutions for market entry and global sourcing.

Snapchat VaynerMedia and Realeyes Release Modern Brand Guide

Snapchat, in partnership with VaynerMedia and Realeyes, announced the release of a new brand guide outlining seven best practices for creating video content that captures attention and drives results on the Snapchat platform.

The guide, “The Modern Brand Guide: Creating Scroll-Stopping Content on Snapchat,” is a research study on 5,000 Snapchat users to identify brand creative that resonates and delivers business outcomes. The research, conducted by Realeyes, measured visual attention and emotional reactions of US Snapchatters users aged 16-49 as they viewed video ads on the platform. A post-exposure survey assessed the impact on key brand metrics.

ABBYY Launches AI Labs for Advanced Document Automation

Tinuiti and Fermàt Partner for Enhanced Ad-To-Landing Page Experience

Tinuiti, the largest independent full-funnel marketing agency across the media that matters most, has officially announced its partnership with FERMÀT. The leading commerce experience platform enabling brands to create shoppable, native-style content across social and digital channels, FERMÀT leverages real-time user-generated content and AI-driven optimization to drive conversions and engagement.

In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!

For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com