Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Simpli.fi Launches Cross Device Attribution for Multi Location Brands
As consumer journeys span connected TV, mobile, and desktop, marketers are under growing pressure to understand how media investments drive true incremental impact across devices. Simpli.fi has introduced a next generation, incrementality focused cross device attribution solution designed specifically for multi location brands seeking clearer visibility into performance at the local and store level.
The new capability addresses a persistent challenge in programmatic advertising: legacy device level attribution often undercounts the influence of campaigns when consumers engage across multiple screens before converting. For multi location brands optimizing budgets by region or store, this gap can lead to misallocated spend and incomplete performance insights.
Brandwatch and Blackbird.AI Selected by NATO for IEAC
As information environments grow more fragmented and contested, global institutions are investing in advanced intelligence platforms to monitor narratives and respond to emerging threats. NATO has selected a consortium led by Brandwatch and Blackbird.AI to deliver a new Information Environment Assessment Capability through the NATO Communications and Information Agency.
The consortium, selected by the NATO Communications and Information Agency on behalf of NATO, will provide a secure and scalable platform equipped with AI enabled tools to monitor, analyze, and interpret the global information environment. The capability is designed to draw from public and commercially available data sources, delivering a bespoke enterprise wide social intelligence solution that combines media monitoring, sentiment analysis, and trend detection.
Guideline Launches AI Factory To Accelerate Ad Intelligence Innovation
As advertising organizations push to embed AI directly into daily workflows, the need for faster innovation cycles and practical applications is reshaping the ad intelligence landscape. Guideline has announced the launch of the Guideline AI Factory, a new innovation engine designed to accelerate AI development across its ad intelligence and media plan management technologies.
The AI Factory is built to move ideas from concept to customer deployment more rapidly, transforming Guideline proprietary advertising market intelligence data into operational AI tools. According to the company, the initiative will focus on delivering AI capabilities that can be used directly within media plan management workflows and data products that inform ad spend, pricing, and performance analysis.
Mintegral Releases 2026 Global Non-Gaming App Report
As mobile marketers face rising acquisition costs and mounting pressure to prove return on investment, new data suggests the non gaming app economy is entering a more performance driven phase. Mintegral has released its 2026 Global Non Gaming App Trends Report in partnership with Insightrackr, outlining major shifts in AI adoption, short form drama video growth, and ROI focused advertising strategies.
The 2026 Non Gaming App Trends Report draws on aggregated and anonymized data from more than 100 markets worldwide between January and December 2025. Combining Mintegral global network insights with Insightrackr advertising intelligence, the report examines how marketers are adapting user acquisition, monetization, and creative approaches amid intensifying competition and increased scrutiny over marketing spend.
VideoAmp Expands TVision Deal To Add CTV Co Viewing Data
As audiences shift fluidly between linear television and connected TV, advertisers are demanding more unified and person level measurement across screens. VideoAmp and TVision have expanded their licensing agreement to include CTV co viewing data, strengthening cross platform audience insights for advertisers and agencies.
The updated agreement builds on an existing partnership that previously covered linear television data. Under the new terms, TVision will provide its person level calibration data for connected TV to VideoAmp, enabling more comprehensive measurement across both linear and CTV environments.
TVision serves as a calibration panel for person level CTV and linear TV measurement, reporting second by second attention and co viewing data across major networks, channels, and hundreds of streaming apps, including walled garden platforms. The company measures millions of programs and advertising impressions, offering granular insight into how viewers engage with content and ads.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at info@intentamplify.com
