Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Gain Theory Reveals Advertising Delivers Nearly 3X Return on Investment
Global marketing effectiveness and foresight consultancy, Gain Theory, released a new report ‘Measure, Thrive, Optimize: How to Demonstrate Advertising’s Value and Boost Growth’ revealing that advertising delivers 2.9x return on investment, with companies investing 3% of revenue on advertising generating 8.7% contribution to total sales.
The comprehensive analysis of 75 company-market combinations demonstrates the significant impact advertising has on business growth. It provides marketers with concrete evidence and practical guidance to demonstrate advertising effectiveness and secure budget confidence.
Intuit Mailchimp Unveils Powerful New Suite of Tools at FWD: London
Intuit Inc., the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, announced at Mailchimp’s flagship event FWD: London a new suite of tools and integrations designed to help marketers and small- and mid-sized businesses better understand and leverage their customer data.
FOX Advertising announced the latest upcoming enhancement to its converged media platform, powered by AdRise, underscoring the importance of audience intelligence – bringing together the powerful combination of offline and digital identity along with verticalized audience attributes spanning categories that include demographics, lifestyle, hobbies and purchase intent.
FOX’s proprietary platform unifies inventory and audiences across linear, streaming and digital through a seamless, efficient, highly targeted media buying experience. FOX is expanding this platform to include data integrations with TransUnion and Experian that will give advertisers the ability to seamlessly reach audiences across the FOX footprint.
New Report From Localogy and Tiger Pistol Examines a Post-Tiktok America
With TikTok facing a June 19 deadline to divest or be banned in the United States, Tiger Pistol, the most advanced local advertising platform, and Localogy, the leading local commerce trade association, have teamed up to release a critical new report: Surveying the Landscape of a Post-TikTok World.
This timely resource delivers exclusive SMB survey data and expert analysis exploring how small and midsize businesses would respond to a TikTok ban, where ad dollars may shift, and which platforms are best positioned to benefit from the fallout.
Skillsoft, the platform that empowers organizations and learners to unlock their full potential, announced a partnership with Salesforce to bring Skillsoft CAISY™ agent actions to Agentforce and the Salesforce ecosystem, transforming how organizations upskill and reskill their customer support teams at scale. This new partnership will enable organizations to gain deeper visibility into team performance, accelerate frontline workforce development through AI-powered learning, and drive measurable improvements in customer service quality and satisfaction.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
