Latest Marketing Tech Insights: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

Amperity Appoints Tony Alika Owens as New CEO and Board Member

Amperity, the first AI-powered Lakehouse customer data platform (CDP), announced the appointment of Tony Alika Owens as its new Chief Executive Officer and member of the board. With over 20 years of experience scaling global sales and enterprise operations, Owens joins Amperity amid strong market momentum, as the company advances its mission to help brands transform complex customer data into business value.

Box Transforms Unstructured Data with Intelligent Management

Box, Inc. the leading Intelligent Content Management (ICM) platform, announced a new set of AI-powered innovations to revolutionize how organizations manage content. These announcements include Box AI Studio, which enables businesses to create and deploy powerful Box AI agents that are specifically tailored to their unique requirements, and Box Apps, which makes it easier than ever to build applications for critical business processes like contract management, invoice processing, employee onboarding, and thousands more.

AppDirect to Acquire IT Spend Leader vCom Solutions

AppDirect, the world’s leading B2B subscription commerce platform, announced its intent to acquire vCom Solutions, an IT lifecycle management software and managed services company. With this acquisition, AppDirect’s advisors and their end customers will gain access to vCom’s award-winning AI-powered software platform, vManager®, vCom’s comprehensive suite of IT spend managed services, while also gaining access to its robust buyers’ club, QuantumShift.

Reltio Integrates with ZoomInfo to Boost Sales & Revenue

Sales and marketing teams need a comprehensive 360-degree view of their customer and prospect data to be successful and drive revenue growth. They also need unified customer profiles with accurate, real-time information. at Web Summit, Reltio makes that possible by introducing Reltio Enrichment with ZoomInfo, which quickly and easily enriches customer data so companies can make sales and marketing decisions based on the most up-to-date insights.

Act-On Launches InSite: New AI Web Agent for Marketers

Act-On, the leading marketing automation platform for ease-of-use and scalability, announces the debut of Act-On InSite™, a generative AI web agent to give marketing teams an AI-powered web experience and improve lead acquisition. Act-On InSite is a generative AI chat agent that is embedded within a customer’s website to answer visitors’ questions concerning the company and its products, and help visitors engage with sales and support.

In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!

For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com