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EngageLab Taking Marketing Automation to the Next Level Aurora Mobile Limited, a leading provider of customer engagement and marketing technology services in China, announced that its subsidiary EngageLab, a leading multi-channel engagement solution provider, has upgraded its Marketing Automation (MA) functions with…
Pegasystems Inc., The Enterprise Transformation CompanyTM, announced Forrester Research has named Pega a Leader in The Forrester WaveTM: Customer Relationship Management (CRM) Software, Q1 2025 (1). Pega earned the highest possible scores in criteria such as AI (predictive, generative, agentic), vision,…
PubMatic, an independent technology company delivering digital advertising supply chain of the future, announces the success and impact of its Connect platform in driving incremental revenue and efficiency for publishers and advertisers through curated programmatic advertising deals. Curated programmatic deals are…
dunnhumby, the global leader in customer data science, has introduced a new innovative offering within its retail media ecosystem, partnering with Osmos, a specialist in advanced ad-serving technology on the dunnhumby Retail Media Platform. This integration comes at a pivotal…
Research finds that the highest performing teams are shipping updates 3x faster than those in the bottom quartile CircleCI, a leading continuous integration and continuous delivery (CI/CD) platform, published its sixth annual State of Software Delivery report. Based on the…
The first AI-powered invisible forensic watermarking solution and the leading enterprise email intelligence platform team up to ensure email privacy and combat rising insider leaks EchoMark, the first AI-powered invisible forensic watermarking solution to combat internal information theft, announced a…
Conversica’s AI & Customer Experience Market Report Reveals Buyers Prefer AI Agents Over Humans in Early Buying Stages for Faster, More Personalized Engagement Conversica, Inc., the leading provider of Conversational AI agent solutions for enterprise revenue teams, announced the findings of…
Instacart now offers more personalized recommendations based on preferences and provides clear nutrition and dietary information at consumers‘ fingertips New collaboration with the American Diabetes Association simplifies healthier shopping with expert nutrition guidance, product recommendations, and shoppable recipes to inform and…
Using Microsoft Teams Phone extensibility, a new capability powered by Azure Communications Services for extending Teams Phone to other applications, Voca Conversational Interaction Center brings a more seamless integration between CCaaS and Teams AudioCodes, a leading vendor of advanced communications…
Blueshift, the leading provider of Customer Engagement Platforms, announced the release of its latest thought leadership survey, From Fragmentation to Focus: Leveraging Cross-Channel Data for Marketing Success in 2025. The study is based on the insights of nearly 300 U.S.…
Zoom Communications, Inc. unveiled agentic AI Companion capabilities, new Zoom AI Companion skills, and AI updates across its platform, including Zoom Meetings, Zoom Team Chat, Zoom Docs, Zoom Phone, Zoom Whiteboard, Zoom Contact Center, industry solutions, and more. “AI Companion…
RingCentral, Inc., a global leader in AI-powered trusted business communications, kicked off its showcase at Enterprise Connect 2025 in Orlando, highlighting AI momentum and innovation that transforms customer experiences. “At RingCentral, we’ve been on a journey for the past 25…
Vidu, the flagship product of ShengShu Technology and a pioneer in generative AI video, is partnering with Aura Productions, a Los Angeles-based animation studio founded by renowned producers Luo Yan and D.T. Carpenter, to develop a groundbreaking sci-fi anime series created…
International fashion brand selects DXC to leverage data-driven insights to personalize the shopping experience DXC Technology, a leading Fortune 500 global technology services provider, has been selected by Parfois Group, a leading Portuguese fashion brand, to improve and enhance the…
Adjust Gaming App Insights 2025 report details data-backed growth opportunities for marketers amid shifting engagement trends and monetization strategies Leading measurement and analytics company Adjust released its annual Gaming App Insights 2025 report, showing a resilient gaming industry on the other side…
Cien.ai, a leading Go-To-Market AI-native analytics platform, appoints Gertrude “Trude” Van Horn as Senior Vice President of Information Systems. An accomplished Information Systems executive, Ms. Van Horn will oversee the deployment of Agentic AI and the evolution of Cien.ai’s internal data systems, and…
Kandao is excited to announce that the Kandao Meeting Ultra has achieved full certification by Zoom, ensuring seamless compatibility with Zoom Rooms. This all-in-one video conferencing solution is ideal for small to medium-sized rooms (2-18 participants) and delivers exceptional video…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
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