Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Privy Adds New Features To Boost Online Sales and Conversions
Privy, the leading ecommerce marketing platform for growing businesses, announced the release of a brand new app experience that consolidates several major product enhancements launched over the past six months. These updates help ecommerce brands grow faster by simplifying their workflows, improving email and SMS performance, and personalizing the customer journey at scale. The new features are part of Privy’s continued mission to give merchants powerful, easy-to-use tools that drive measurable results without needing a full marketing team.
Sendbird Inc., the AI communications platform trusted by the world’s largest brands, announced that it has entered into a three-year strategic collaboration agreement with Amazon Web Services (AWS). This collaboration will expand Sendbird’s AI agent capabilities, accelerate joint go-to-market efforts, and deepen technical integrations with AWS services, most notably Amazon Nova and Amazon Bedrock. As a launch partner for AWS Marketplace’s new AI Agents and Tools category, Sendbird is now offering its AI agent through the digital catalog, strengthening its position as an agentic AI leader.
Aspire Launches Major Upgrade to Meta Partnership Ads Within New CreatorAds Suite
Aspire.io, the leading word-of-mouth commerce platform, launches the first rollout within CreatorAds Suite, bringing the entire Meta Partnership Ads workflow—from usage rights to media buying to performance tracking—directly onto Aspire. Partnership Ads fueled by creator content is the most cost-efficient way for brands to run diverse, high-performing ads across the Meta ecosystem.
It’s a perfect storm for performance marketers: ad costs are rising, margins are shrinking, and scaling profitable campaigns is harder than ever. To keep up, AI-powered tools like Meta’s Andromeda now demand a steady stream of diverse creative to test and optimize – and the payoff is real; brands using running ads with influencer content are seeing a 14% lift in return on ad spend.
Treasure Data Introduces No Compute Pricing for Hybrid CDP Architecture
Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, unveiled a groundbreaking “No Compute” pricing model that completely decouples cost from processing resources. Enabled by Treasure Data’s Hybrid CDP architecture, the new model primarily charges for the number of unified customer profiles stored and the behavioral events associated with them, allowing brands to run unlimited queries, segmentations and activations without fear of runaway bills.
Sprout Social Rolls Out Integrations Suite for Social Intelligence
Sprout Social, a leading provider of cloud-based social media management solutions, has unveiled a major update to its platform, introducing a series of features and strategic integrations aimed at helping brands thrive in what it calls the “Social Intelligence Era.” As networks like TikTok and Bluesky become essential destinations for discovery, product recommendations, and real-time interaction, Sprout’s enhanced capabilities are designed to help marketers capture sentiment early, respond with agility, and turn social engagement into measurable business growth.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
