Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
AI Boosts Holiday Shopping, 69 Percent Embrace It in 2025
Santa may have had the aid of his reindeer, but consumers had artificial intelligence (AI) to help them this holiday season – the technology helped shoppers find cost-saving deals and choose better gifts, and it reduced anxiety often associated with the busy retail period. That’s according to the Post-2024 Holiday Shopping Survey conducted by Talkdesk®, Inc., a global provider of AI-powered customer experience (CX) technology that serves retail enterprises of all sizes, which found that 88% of shoppers used AI in some form during the recent holiday retail season and 56% of shoppers said they were happier from having that extra support.
T-Mobile Acquires Vistar Media to Boost Ads & Engagement
T-Mobile announced that it has entered into a definitive agreement to acquire Vistar Media, the leading provider of technology solutions for digital-out-of-home (DOOH) advertisements reaching millions of consumers throughout their daily lives. Through the T-Mobile Advertising Solutions business, T-Mobile will acquire all of Vistar’s industry-leading capabilities. This includes its intelligent marketplace and technology solutions for buying, selling and managing media campaigns across a global network of more than 1.1 million digital screens provided by nearly 370 OOH media owners and serving more than 3,000 brand partner advertisers.
Instacart Partners with POS Leaders to Enhance Caper Cart
Instacart the leading grocery technology company in North America, announced new partnerships with two leading point-of-sale (POS) providers: DUMAC Business Systems, a leading POS solutions provider for independent grocery and convenience stores, and TRUNO Retail Technology Solutions, a leading provider powering over 13,000 retail locations across North America. Through these new partnerships, DUMAC and TRUNO will offer Caper Carts – Instacart’s AI-powered smart carts – to their grocer networks, providing end-to-end POS integration from sales through implementation.
MobileAction Partners with Skai to Boost Apple Ads
MobileAction announced that it has expanded its commitment to the Apple Search Ads ecosystem. Skai (formerly Kenshoo) has entrusted MobileAction with the opportunity to integrate its Apple Search Ads business into MobileAction’s offering. This combination significantly expands MobileAction’s capabilities and offerings, enabling the company to support app developers and marketers through the entire lifecycle of user acquisition and growth across the Apple Search Ads channel.
Lightspeed Unveils Mobile Selling App for Retail
Lightspeed Commerce Inc. the one-stop commerce platform empowering merchants to provide the best omnichannel experiences, introduces a new game-changing feature for retailers designed to eliminate the frustration of long lines and interrupted shopping experiences by enabling sales associates to complete purchases where the customer is. Selling on Lightspeed Scanner – available on iPhone, is the latest Lightspeed innovation helping retailers create a more customized, frictionless experience for their customers.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
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