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Latest Marketing Tech Insights: Trends and Innovations Roundup

Latest Marketing Tech Insights: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experiencemarketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

The Trade Desk Announces Agreement to Acquire Sincera

Global advertising technology leader The Trade Desk announced a definitive agreement for the acquisition of Sincera, a leading digital advertising data company that provides objective, actionable insights to the advertising ecosystem. “Sincera has become the go-to resource for advertisers and publishers looking for objective data on advertising value. We have retained that objectivity by ensuring our focus on being an expert data company, rather than a data provider”

Box Launches Enterprise Advanced Plan for Smart Content

Box, Inc. the leading Intelligent Content Management (ICM) platform, released a new set of AI-powered innovations in its new Enterprise Advanced plan to revolutionize how organizations manage content. Starting today, Box customers now have access to Box Apps, Box AI Studio, and Box Doc Gen via API. This new plan combines the full power of Box’s ICM platform into a single offering so customers can automate workflows, extract valuable insights, and accelerate processes across the enterprise with Box.

DPS Expands CaseMail.AI to Microsoft Clients via Azure

DPS-Digital Postal Service, the innovator in certified communications, proudly announced that its flagship service, CaseMail, is expanding to Microsoft clients via Microsoft AppSource and Azure Marketplace. Thanks to Azure Marketplace and trusted partners like DPS, customers can do more with less by increasing efficiency, buying confidently, and spending smarter.

Magnite & Samsung Ads Expand Programmatic on TV Plus

Magnite the largest independent sell side advertising company, announced it has strengthened its partnership with Samsung Ads to power programmatic advertising on Samsung TV Plus inventory in Singapore, the Philippines and Thailand for the first time. Advertisers now have programmatic access to premium video inventory on Samsung’s free ad-supported streaming TV (FAST) service, Samsung TV Plus, which went live across the Southeast Asia region late last year.

GlobalMeet Names Richard Smith Vice President of Global Sales

GlobalMeet, a virtual event technology leader, announced the appointment of Richard (“Rick”) Smith as VP of Global Sales. Leading the teams that service worldwide customer relationships, Smith will leverage his 20 years of experience driving profitable revenue growth at large, publicly traded software companies to help customers and partners achieve better business outcomes and return on investment with GlobalMeet’s streaming-as-a-service technology.

In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!

For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com

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