Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
RingCentral Named a Leader in IDC MarketScape for AI-Enabled Contact Center Workforce Engagement Management
RingCentral, Inc., a global provider of AI-powered business communications and contact center solutions, has been named a Leader in the IDC MarketScape: Worldwide AI-Enabled Contact Center Workforce Engagement Management 2025–2026. The recognition highlights RingCentral’s strength in delivering AI-driven workforce engagement capabilities that help organizations improve agent performance, control labor costs, and elevate customer experiences at scale.
The IDC MarketScape assessment evaluates vendors on their ability to support modern contact center operations through AI-enabled forecasting, scheduling, quality management, analytics, and workforce optimization. RingCentral’s workforce engagement management solution, RingWEM, is delivered natively within its AI-first contact center platform, RingCX™, providing enterprises with a unified and cloud-native approach to workforce engagement.
Amperity Launches Audience Monetization to Unlock New Revenue From First-Party Data
As privacy changes reshape digital advertising and third-party identifiers continue to disappear, brands are under pressure to find new, sustainable revenue models rooted in trusted data. Against this backdrop, Amperity has introduced Audience Monetization, a new capability designed to help organizations transform first-party customer data into a high-margin revenue stream.
Amperity, the AI-powered Customer Data Cloud provider, announced the launch of Audience Monetization to address growing advertiser demand for accurate, permissioned audiences. With signal loss accelerating and performance expectations rising, advertisers are increasingly reliant on high-quality first-party data sourced through second-party partnerships. Audience Monetization is positioned to help brands meet that demand while maintaining privacy, governance, and customer trust.
Amplitude Acquires InfiniGrow To Expand Revenue Analytics for Marketers
As marketing teams face growing pressure to prove revenue impact, analytics platforms are moving beyond reporting toward decision support and forecasting. Amplitude’s acquisition of InfiniGrow reflects this shift, strengthening its position in the marketing analytics market by tying customer insights more directly to revenue outcomes.
Amplitude, Inc. has acquired InfiniGrow, an AI-driven marketing analytics company, in a move designed to help marketers turn insights into action. With this acquisition, Amplitude aims to close a long-standing gap in marketing analytics, where valuable insights often remain trapped in dashboards while budget, channel, and campaign decisions are made elsewhere.
Vonage Launches Omnichannel Conversations for Agentforce Marketing
The launch of Omnichannel Conversations for Agentforce Marketing signals a meaningful shift in how enterprises design customer engagement across messaging channels, as brands look to unify data driven personalization with real time interactions inside their core marketing platforms.
Vonage, part of Ericsson, has introduced Omnichannel Conversations for Agentforce Marketing, formerly known as Marketing Cloud, extending its communications capabilities directly into Salesforce. Powered by Vonage Communications APIs, the new offering embeds SMS, WhatsApp, and Rich Communication Services into the Salesforce environment, allowing marketers to manage customer conversations within a single interface while leveraging existing customer data.
Smartcat Releases Enhanced AI Video Translation To Bring Human-Quality Multilingual Content to Global Teams
Smartcat, an AI translation platform for the global enterprise, introduces an improved version of its AI Video Translation. The update brings faster processing, richer voice options, and more accurate synchronization across 280 languages.
Video translation was already one of Smartcat’s most popular features. The new version makes it smoother, smarter, and more human-like. Subtitles, dubbing, voice cloning, and editing now occur in a seamless workflow, providing teams with full control from upload to export.
Enterprises rely on video to train, sell, and connect with their audiences. Localization has always been the bottleneck. Smartcat changes that. The improved Media Translation Agent transcribes speech, translates text, aligns timing, and creates lifelike voices that sound natural and engaging.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at info@intentamplify.com
