Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Informatica Unveils New Innovations With Microsoft Fabric
Informatica, a leader in enterprise AI-powered cloud data management, announced significant advancements to deepen its collaboration with Microsoft. The announcements were made at Informatica World, the company’s annual data management and AI conference held in Las Vegas.
“As enterprises increasingly rely on data to fuel their analytics and GenAI initiatives, data quality and governance, along with copilot experiences, become critical for successful business outcomes,” said Krish Vitaldevara, Chief Product Officer at Informatica. “By integrating our cloud data management capabilities directly into Microsoft Fabric, and building CLAIRE® Copilots leveraging Azure OpenAI Service, we’re empowering business users to build enterprise grade analytics and AI applications.”
impact.com Grows in Q1 2025 with Partner-Led Marketing Strategy
impact.com, the world’s leading commerce partnership management platform, announced its strong performance during the first quarter of 2025, driven by growing recognition across the advertising industry that partner-led marketing has become an essential part of a holistic marketing strategy for brands who want to connect authentically with their audience, and drive revenue as a result. During the quarter, impact.com invested in several core product updates, released industry-leading research, and welcomed more than 700 new clients to its customer portfolio, including New Balance, Ocado Retail, and Monzo, and now serves more than 4,500 of the world’s leading brands who leverage the company’s platform globally.
Sprout Social, an industry-leading provider of cloud-based social media management software, announced a set of new innovations to its Care by Sprout Social solution. Designed to help brands meet rising customer expectations, the new features empower teams to deliver more proactive, secure and insights-driven social care–elevating support from a reactive necessity to a strategic business driver. Sprout Social also announced an upcoming AI agent integration, which will further enhance the care experience for customers and drive even more efficiency and impact for brands.
Channel Factory Strengthens North American Leadership For Growth and Expansion
Channel Factory, the global brand suitability and contextual advertising company, announced several strategic leadership appointments to bolster its North American operations and drive the company’s next phase of growth, appointing Kevin Gentzel as President, Americas. Gentzel brings over two decades of experience leading revenue and transformation strategies at some of the world’s most recognized media and technology companies.
Sparteo, the suite of data-driven advertising technologies powered by AI, has appointed Louis-Etienne Balleydier as its new Chief Legal Officer.
Formerly Group General Counsel at Mirakl, Balleydier joins Sparteo with the mission of scaling and enhancing Sparteo’s legal operations in France and internationally to support its next phase of growth. He will also be joining the adtech firm’s Executive Committee.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
