Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Lightricks Teams Up with Shutterstock for LTXV AI Model
Lightricks, a global leader of AI-powered creative technology, announced it is partnering with Shutterstock, Inc. to license and use Shutterstock’s extensive video asset library. This collaboration will empower Lightricks to train its open-source video generation model, LTX Video (LTXV), using high-quality HD and 4K video assets. Lightricks is the first global partner to train on Shutterstock’s industry-first “research license,” a unique option that reduces the entry barrier for open-source model training.
Morin Oluwole Joins MOBKOI Board to Drive Growth
MOBKOI, the premium mobile advertising platform and a key part of the Brandtech Group—the world’s top Gen AI marketing company—is proud to welcome Morin Oluwole as Board Advisor. A former Director & Global Head of Luxury at Meta, Oluwole brings an extensive track record in luxury brand marketing, technology, and digital transformation to MOBKOI as the company embarks on its next phase of growth.
WiseStamp Unveils PartnerUp: New, Lucrative Program
WiseStamp, creator of the leading company email signature platform, unveils its new partnership program, PartnerUp. The program is already well underway, with recent key partnerships that underscore the program’s enormous potential for boosting the company’s revenue growth for both IT solutions and marketing service companies.
Magic Vision Unveils AI Platform for Digital Creators
Magic Vision, an AI-powered platform for digital media creation, officially launches . The platform combines advanced artificial intelligence with intuitive editing tools for photo, video, and audio production, providing creators across industries with a one-stop solution for high-quality content creation. Designed for photographers, filmmakers, designers, and marketers, Magic Vision focuses on precision, speed, and professional-grade results, enabling creators to achieve their goals more efficiently.
9 in 10 Gen Z, Millennials Impulse Buy on Social Media
New survey data by GoDaddy found consumers are shopping on social media often, but maybe not the platforms you’d expect. More than 1 in 5 of the 1,500 U.S. consumers surveyed in September make purchases on social media platforms at least weekly, and the top platform was… Facebook, with Millennials leading the charge(s).
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com
