Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Vonage Partners with AWS to Unveil AI Voice Agent Integration
Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation and a part of Ericsson, has announced a new collaboration with Amazon Web Services (AWS) to integrate Amazon Nova Sonic, a speech-to-speech foundation model that enables more human-like voice conversations, with the Vonage Voice API. This integration will be showcased during AWS Summit New York City on July 16, 2025 and allows businesses to deploy real-time, natural-sounding AI voice agents across telephony, WebRTC, and mobile app channels, helping to enhance customer engagement and operational efficiency.
LG Ad Solutions Integrates with Viant to Advance Addressability in CTV
Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, announced a strategic integration with LG Ad Solutions designed to accelerate addressable advertising in the connected TV (CTV) ecosystem, introducing a new way of advertising designed for the industry-wide shift from linear TV to streaming.
Through this integration, LG’s premium smart TV inventory—spanning 45 million connected devices across the U.S.—is now fully addressable via the Viant DSP. Advertisers gain seamless access to high-performing campaigns on the most-watched screens in the home, backed by Viant’s leading identity infrastructure. LG Ad Solutions and Viant will jointly improve signal quality, data matching, and performance—empowering advertisers to engage streaming audiences with greater precision, scale, and transparency.
800.com, the leading business phone platform trusted by thousands of small and midsize businesses, has launched Enhanced Caller ID, a powerful new feature that delivers real-time caller information the moment a call or text is received. This update gives businesses immediate visibility into every inbound contact, helping them respond more effectively and make informed decisions from the very first interaction.
Thryv Launches New HVAC Marketing Solution to Help Contractors Drive Growth
Thryv Holdings, Inc., provider of the leading small business marketing and sales software platform, announced the launch of Thryv for HVAC, a marketing solution tailored specifically to heating, ventilation, and air conditioning (HVAC) businesses. Currently working with nearly 6,000 HVAC-related businesses, the Thryv team brings deep industry insight to this specialized offering.
Developed in collaboration with HVAC professionals, including Boeschen’s Heating & Cooling, the solution addresses the unique challenges contractors face in marketing, lead conversion, and customer retention.
Nearly 90 Percent of Advertisers Will Use Gen AI to Build Video Ads, IAB 2025 Report
Video’s transition to the future is accelerating, with half of advertisers already using Gen AI to build video ads, according to IAB‘s “2025 Digital Video Ad Spend & Strategy Full Report.”
Created in partnership with Advertiser Perceptions and Guideline, Part Two of the report provides insights into the impact of GenAI on ad production, what advertisers are demanding from CTV and live sports, the focus on business outcomes, and more. Part One of the report was released in April.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
