Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Wondershare Filmora 14 Revolutionizes Video Editing with AI Features
Wondershare, a global leader in creativity software solutions, is announcing the launch of Filmora 14, the latest iteration of its award-winning video editing software. With the slogan “More AI, Videos in Less Clicks”, this major update introduces groundbreaking AI features that streamline the video creation process for content creators of all skill levels. Filmora 14 harnesses the power of artificial intelligence (AI) to enhance productivity and creativity in video editing.
Everspring Joins the AWS Partner Network, Enhances Marketing Attribution Platform
Everspring, a leading provider of education technology and services, announced its acceptance into the Amazon Web Services (AWS) Partner Network (APN). The APN is a global community of AWS Partners that leverage programs, expertise, and resources to build, market, and sell customer offerings. Joining the APN enhances VIA, Everspring’s enrollment marketing platform, with enterprise-grade cloud capabilities. VIA delivers seamless data integration, real-time benchmarking, and predictive modeling that universities need to drive enrollment growth.
Feedonomics Partners with YouTube to Support its Shopping Affiliate Program
Feedonomics, the leading provider of product feed management for ecommerce businesses, has announced a strategic partnership with YouTube to streamline the integration of optimized product listings for the YouTube Shopping affiliate program. The YouTube Shopping affiliate program allows participating YouTube creators to tag products from eligible merchants in videos, shorts and live streams, providing viewers the opportunity to shop as they watch. Feedonomics is the sole feed provider actively partnering with YouTube today and is poised to help merchants maximize their participation in this innovative program.
Sitecore Launches Stream: Intelligent Digital Experience Platform
Sitecore, a global leader in digital experience software, announced Sitecore Stream from the stage at Sitecore Symposium, the company’s customer and partner conference. Sitecore Stream represents market-leading innovation and fulfillment of Sitecore’s vision for an Intelligent DXP (digital experience platform) that addresses the challenges and opportunities faced by enterprise marketing teams today. Customers are already leveraging Sitecore Stream capabilities in Sitecore’s composable DXP products to deliver digital experiences to market.
TechSee Announces Visual Remote Assistance with AI on Salesforce
TechSee, a global leader in visual customer assistance, announced it has launched VRAi on Salesforce AppExchange, a leading enterprise marketplace for partner apps and experts. VRAi empowers customers to create AI-powered vision models for visual self-service flows and assists agents with product identification and insights.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com
