Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Iterable Launches AI Tools to Boost Campaign Performance
Iterable, the AI-powered customer communication platform, unveiled its Winter Product Release—featuring innovative AI capabilities that empower marketers to forge deeper customer connections and unlock new opportunities for growth in today’s ever-evolving, highly competitive landscape. Leading global brands like Ooni Pizza Ovens and Travelex are already seeing powerful results from these innovations, which include:AI-powered Frequency Optimization to fine-tune message cadence, AI-powered Brand Affinity Insights for intelligent customer insights, and Journey Performance Recommendations to optimize performance and efficiency across journeys.
Agentforce 2.0: The Digital Platform for a Limitless Workforce
Salesforce the world’s AI CRM, announced Agentforce 2.0: the newest version of Agentforce, the first digital labor platform for enterprises — a complete AI system for augmenting teams with trusted, autonomous AI agents in the flow of work. This release introduces a new library of pre-built skills and workflow integrations for rapid customization, the ability to deploy Agentforce in Slack, and advancements in agentic reasoning and retrieval augmented generation (RAG).
Further Earns Google Cloud Marketing Analytics Partner
Further, a leading data, cloud, and AI company focused on helping companies turn raw data into insights and actions, announced it has earned the Google Cloud Marketing Analytics Services Partner Specialization. By leveraging the Google Cloud ecosystem, Further helps enterprise-based customers activate, analyze, and optimize their marketing data for better marketing outcomes.
VeraViews Integrates OnDemand AI for Ad Fraud Detection
VeraViews, a pioneer in blockchain-powered advertising transparency, has announced an exciting collaboration with OnDemand, the groundbreaking AI platform developed by AIREV. This partnership will harness OnDemand’s state-of-the-art AI capabilities to enhance VeraViews’ mission to combat ad fraud and ensure transparency in the digital advertising ecosystem.
ListenFirst Launches Social Indexes for Sports Insights
ListenFirst, the premier enterprise social analytics solution, announced the release of Social Indexes for Sports, a pioneering platform designed to provide sports industry professionals with an unprecedented level of industry-wide intelligence. As competition intensifies and the sports landscape rapidly evolves, the ability to stay ahead is more critical than ever. ListenFirst’s Social Indexes for Sports stands as a transformative tool, offering enhanced visibility, predictive insights, and refined analytics that promise to redefine industry standards.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
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