Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Typeform Study Finds 95 Percent of Marketers Now Use AI
As generative artificial intelligence becomes embedded in everyday marketing workflows, new research shows the technology has moved beyond experimentation and into mainstream adoption across the industry.
Typeform released its latest report, Get Real: Generative AI and the Marketer, revealing that 95 percent of marketers now use AI in their work. The findings highlight how AI tools are reshaping content creation, campaign execution, and audience engagement while shifting the conversation from adoption to effectiveness and trust. The Typeform generative AI research signals a broader transformation in marketing as AI becomes foundational infrastructure rather than a competitive novelty. Read More.
Later Launches Later 360, Unified Influencer Reporting Platform
As influencer marketing matures into a performance driven channel, the Later 360 launch introduces a unified analytics solution designed to give brands full visibility into creator driven campaigns across awareness, engagement, and commerce outcomes.
Later announced the release of Later 360, a reporting suite that consolidates organic performance, paid amplification, and sales impact into a single dashboard. The Later 360 unified reporting platform aims to solve one of the industry’s biggest challenges by eliminating fragmented reporting across multi channel influencer programs and delivering enterprise level measurement aligned with business outcomes. Read More.
Hightouch Launches Content Assembly for AI Marketing Creation
As marketing teams seek faster campaign production without sacrificing brand consistency, the Hightouch Content Assembly launch introduces an AI powered solution designed to generate on brand campaign assets using existing creative systems and data.
Hightouch announced the release of Content Assembly, a new capability that enables marketers to use AI agents to create campaign materials grounded in approved layouts, creative assets, and brand guidelines. The Hightouch Content Assembly tool represents the company’s first dedicated content creation offering and expands its broader vision for agent driven marketing workflows. Read More.
Adjust Report Finds Mobile App Usage Rising as Multi Platform Behavior Expands
As consumer behavior continues shifting toward connected digital experiences, the latest Adjust Mobile App Trends report highlights sustained growth in global app usage and a growing transition toward multi platform engagement across devices.
Adjust released its Mobile App Trends 2026 report, revealing that global app installs increased 10 percent year over year in 2025, while total sessions rose 7 percent. The Adjust Mobile App Trends report indicates that mobile engagement remains strong across business, commerce, and entertainment categories, with marketers increasingly required to understand user journeys beyond single device interactions. Read More.
People.ai Expands Revenue Intelligence With MCP AI Integration
As enterprises increasingly embed artificial intelligence into sales operations, the People.ai Model Context Protocol integration aims to solve a critical challenge facing revenue teams: ensuring AI systems operate on complete and accurate business data.
People.ai announced a Model Context Protocol integration for its SalesAI Platform, enabling organizations to access full revenue intelligence directly within existing AI workflows. The People.ai Model Context Protocol integration allows revenue teams to connect AI assistants such as Claude, Microsoft Copilot, ChatGPT, and custom agents to People.ai’s unified data layer through its Answer Platform. Read More.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
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