Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
PubMatics Connect Platform for Curation Delivers for Publishers
PubMatic, an independent technology company delivering digital advertising supply chain of the future, announces the success and impact of its Connect platform in driving incremental revenue and efficiency for publishers and advertisers through curated programmatic advertising deals.
Sinch Expands Partnership With Verizon to Advance RCS Adoption
Sinch, which is pioneering the way the world communicates through its Customer Communications Cloud, is highlighting its expanded partnership with Verizon, one of the largest mobile network operators in the US, to provide and enable RCS for Business Messaging (RBM) to Verizon subscribers.
EHub and Osa Commerce Partner for Unified Logistics Solutions
eHub, a leader in ecommerce logistics and shipping solutions, and Osa Commerce, an innovator in unified commerce and operations software, announced a strategic partnership designed to transform the way businesses manage their supply chain and fulfillment operations. This collaboration brings together eHub’s expertise in shipping optimization and Osa Commerce’s proprietary unified data platform, offering customers a seamless, end-to-end solution to streamline operations, reduce costs, and enhance scalability.
Qualtrics and LangChain Partner for AI Experience Agents
Qualtrics, the leader and creator of the experience management category, and LangChain, a leading platform for building and deploying AI applications using large language models (LLMs), announced a partnership to develop Qualtrics® Experience Agents™ on LangChain’s LangGraph Platform.
Zaelab Achieves First Ever Lightspeed Partner Status With Logik.ai
Zaelab, the leading digital partner for business-to-business (“B2B”) manufacturers and distributors, is pleased to announce a new milestone in its partnership with Logik.ai, the company reimagining Configure, Price, Quote (“CPQ”) and consumerizing enterprise selling experiences. As a strategic partner helping B2B enterprises modernize their sales operations, Zaelab has now achieved Lightspeed status—the highest tier in the Logik.ai Partner Program. As the first-ever partner to accomplish such a title, Zaelab sets a new benchmark for enterprise CPQ acceleration, guided selling, and digital commerce transformation at scale.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
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