Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Qualified Launches Piper for Gong To Accelerate Pipeline Growth
Qualified, a leader in agentic marketing, has unveiled Piper for Gong, an integration designed to help joint Qualified and Gong customers accelerate pipeline generation across channels. Announced during Gong Celebrate in Austin, Texas, the integration enables Piper, the AI SDR Agent, to greet buyers the moment they arrive on a website from a Gong Engage email, turning early interest into actionable pipeline opportunities. By connecting two powerful revenue platforms, the integration ensures organizations can capitalize on high-intent buyers at the precise moment they are most engaged.
Genesys and Scaled Cognition Partner To Advance Agentic AI Customer Experience Orchestration
Genesys®, a global cloud leader in AI-Powered Experience Orchestration, and Scaled Cognition, the pioneering AI lab building specialised large action models (LAMs) for customer experience (CX) and enterprise workflows, today announced a new strategic partnership to advance reliable agentic AI.
Building on the Genesys Cloud™ platform and its industry-leading native AI, the collaboration with Scaled Cognition will further strengthen how organisations deliver agentic experiences their customers can trust. Alongside the partnership, Genesys has invested in Scaled Cognition to support its growth and joint innovation.
Capacity Bridges Agent Guidance and Automation Gap With Creovai Acquisition
Capacity, the AI-powered support automation platform for Contact Centers, announced the acquisition of Creovai, a leader in real-time agent assist and automated quality assurance solutions. The acquisition strengthens Capacity’s conversation intelligence capabilities, providing clients with a unified platform for optimizing both virtual and live agent interactions.
Creovai was formed in 2024 through the merger of Tethr and Awaken Intelligence. Since then, the company has delivered AI-powered contact center solutions to leading organizations, including TruGreen, Vistra, Baxter Credit Union, Lutron, and major healthcare and financial services companies, establishing itself as a trusted partner for organizations focused on improving agent performance and customer satisfaction.
Salsify AI Transforms PXM Ops for Digital Shelf and Agentic Commerce
Salsify, the Product Experience Management (PXM) platform empowering brand manufacturers, distributors, and retailers to win both across the digital shelf and in agentic commerce, announced the launch of new capabilities designed to deliver AI-powered automation at a massive scale inside their customers’ day-to-day operational workflows. This approach to integrating AI in existing workflows instead of as isolated experiments directly addresses results from new MIT research, which claims that only 5% of enterprise generative AI pilots achieve measurable ROI. The report reveals the path to value lies not in any particular AI model, but in adopting systems that learn, adapt, and integrate deeply into existing workflows.
SmartBug Media Releases AI and CRM Guide for Senior Living
SmartBug Media® — HubSpot’s most decorated Elite partner in the world and the digital agency of choice for organizations looking to create resilient growth across the entire customer lifecycle — released “Data-Driven Occupancy: A Practical Guide for AI & CRM for Senior Living.”
The book, which details how senior living professionals can use customer relationship management (CRM) and AI technology to improve personalized care and occupancy rates, was unveiled on the first day of the Senior Care and Marketing Sales Summit (SMASH), an annual gathering of innovative marketing and sales professionals in senior care. This year’s event takes place from Oct. 20-22 in Las Vegas.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
