Latest Marketing Tech Insights: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

Truecaller Rolls out Major Update for iPhone Users Worldwide

With the advancements in Apple’s latest iOS 18, Truecaller is now able to for the very first time launch a real-time caller ID and automated blocking of spam calls on iOS. These capabilities and other improvements as well as the ability to subscribe for a Premium Family plan are now being rolled out globally for paying subscribers of Truecaller on iOS. The launch is expected to further boost Truecallers subscription revenues.

Oracle AI Empowers Sales Teams to Build Stronger Connections

Oracle announced new AI agents and generative AI capabilities within Oracle Fusion Cloud Sales to help sales teams create more meaningful engagements and accelerate sales processes. Part of Oracle Fusion Cloud Customer Experience (CX) and available to customers today, the new AI capabilities leverage connected data from across finance and supply chain to help sales teams create personalized, contextually relevant experiences for each account.

TCL, PubMatic Team Up to Boost Live Sports Ad Efficiency

TCL, a leading global television brand and PubMatic an independent technology company delivering digital advertising’s supply chain of the future, announced a new partnership designed to enhance programmatic advertising for live sports. This new partnership will connect TCL’s premium programmatic streaming inventory, including NFL Channel and CBS Sports, with PubMatic’s integrated platform to drive demand and efficiency. TCL will tap into PubMatic’s advanced technology platform to maximize the value of its premium inventory and robust audiences.

SundaySky Launches AI-Enhanced Enterprise Video Platform

SundaySky, the premier AI-powered video platform built for the needs of modern enterprises, announced the rollout of the next generation of its video platform, solidifying its position as the go-to business solution for video creation that’s AI-powered, data-driven, and creatively limitless. The latest update introduces cutting-edge AI avatars, in-app screen recording, and advanced AI media generation capabilities to deliver a comprehensive suite of video tools for marketers, customer experience professionals, customer success teams, and product managers in a single, unified platform.

FordDirect & Cox Automotive Enhance Partnership via VINCENT

VinSolutions, Cox Automotive Inc.’s AI-powered marketing, sales and service solution suite, announced it has strengthened its partnership with FordDirect through a new integration with Smart VINCENT. This new integration benefits Ford Dealers and Lincoln Retailers currently enrolled in the CRM Data Edge program, by simplifying and expediting the sales process, saving them time when researching and applying incentive packages.

In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!

For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com