Latest Marketing Tech Insights: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

DoubleVerify Enhances LinkedIn Media Quality for Brand Protection

DoubleVerify, the leading software platform for digital media measurement, announced the expansion of its independent media quality measurement coverage to include LinkedIn’s premium video inventory. This release enables advertisers to ensure their video ads on LinkedIn are viewable and safe from IVT on LinkedIn, enhancing campaign effectiveness.

Cloudinary Unveils Enhanced API-first DAM Platform

Cloudinary, the image and video platform that powers many of the world’s top brands, announced new capabilities for its intelligent, API-first digital asset management (DAM) platform that further streamline every stage of the asset lifecycle. Innovations include customizable creative review and approval workflows, best-in-class portals for total control over asset sharing, and practical AI solutions to automate manual tasks. Those attending DAM New York 2024 this week are invited to visit the Cloudinary booth to learn more.

NICE Expands CXone Mpower for AI-Driven Customer Service Automation

NICE launched the next generation of CXone Mpower. CXone Mpower adds numerous advanced services to the already market leading CXone architecture that are foundational for delivering full-scale customer service automation. These new architectural services enable seamless integration of workflows between front, mid, and back office, orchestration of AI and human agents as one, and consolidation of customer service knowledge, AI models, and integrations. CXone Mpower delivers a step change in customer service automation, transforming traditional interactions to be predictive, proactive, and automated.

Hevo Data Now Available on Google Cloud Marketplace

Hevo Data, a leading cloud-based data integration platform, is now available on Google Cloud Marketplace, simplifying the way organizations leverage their Google Cloud data. This integration empowers Google Cloud customers to seamlessly synchronize data from over 150 pre-built connectors, including popular sources like Google Analytics, Google Ads, Google Cloud Storage, and Google Drive, directly into their BigQuery data warehouse.

BackLite Media Teams Up with VIOOH for Programmatic DOOH in the Middle East

BackLite Media, a leading out-of-home (OOH) advertising company in the UAE, is proud to announce an exciting new partnership with VIOOH, a leading premium global digital out-of-home (DOOH) supply-side platform. This partnership marks VIOOH’s first entry into the Middle East’s DOOH market and represents a significant milestone for both companies as they expand their regional influence.

In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!

For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com