Latest Marketing Tech Insights: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

StoragePRO Management Selects Tenant Inc. Platform to Drive Growth

TencentDB and MongoDB announced the renewal of their strategic partnership agreement, focusing on delivering cutting-edge data management solutions tailored for the AI era. This collaboration aims to empower global users with advanced technological innovations.

66degrees Names Shawn Robertson CRO to Boost AI, Data Growth

66degrees, a leading AI, Data and Cloud consulting firm, announced the appointment of Shawn Robertson as its new Chief Revenue Officer (CRO). Robertson brings over 25 years of experience driving revenue growth and building high-performing go-to-market teams. His remarkable track record leading teams across the technology sector has been forged by fostering strong customer relationships, implementing effective go-to-market strategies, and serving as a catalyst for team growth. In his role at 66degrees, Robertson will oversee Sales, Solution Consulting, Marketing and Alliances.

Imperial College Taps Brandtech AI to Upskill Marketing Students

The Brandtech Group is announcing a new pilot programme with Imperial College Business School to enable MSc Strategic Marketing Online students to be trained on how to use its Gen AI marketing platform, Pencil, for a hands-on Gen AI learning experience.

Wix Introduces Adaptive Content Feature With AI to Personalize Web Experiences

Wix.com Ltd., the leading SaaS website builder platform globally¹, announced the launch of its AI-powered adaptive content application, designed to personalize website experiences for site visitors by generating dynamic content based on visitor characteristics and instructions, ultimately enhancing engagement and user experience.

In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!

For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com