Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Treasure Data Launches Treasure Code for Agentic CDP Operations
As customer data platforms become increasingly complex and central to modern marketing operations, organizations are seeking new ways to automate workflows and reduce operational overhead. Treasure Data’s launch of Treasure Code introduces an agentic AI driven approach designed to transform how enterprises manage customer data operations within the CDP ecosystem.
Treasure Data announced the general availability of Treasure Code, an AI native command line interface that enables technical teams and AI agents to operate the Treasure Data Intelligent Customer Data Platform entirely as code. The company says the release brings DevOps principles and automation practices into customer data management, allowing organizations to streamline workflows and scale operations more efficiently. Read More.
Picsart Launches Aura for AI Powered Social Content Creation
As demand for fast, accessible content creation continues to rise across social media and digital marketing, creative platforms are increasingly turning to artificial intelligence to simplify production workflows. Picsart’s introduction of Picsart Aura marks a new step toward voice driven, AI assisted creativity designed to help users produce social content and short form videos with minimal technical expertise.
Picsart, an all in one creative design platform with more than 130 million monthly users, announced the launch of Aura, a personal creative collaborator built for real time co creation through voice powered prompting. The company describes the tool as an AI system that removes traditional learning barriers by allowing users to generate visual content simply by speaking their ideas. Read More.
Reltio Earns Microsoft Azure Certification for Enterprise AI Data
As enterprises accelerate investments in artificial intelligence and digital transformation, trusted and unified data infrastructure has become essential for delivering reliable AI outcomes. Reltio’s latest milestone highlights growing demand for validated cloud solutions capable of supporting enterprise scale intelligence initiatives. The company announced it has achieved Microsoft’s Azure Certified Software designation, reinforcing its role in enabling secure and scalable enterprise AI data environments.
Reltio, a provider of context intelligence and data management solutions, confirmed that its Reltio Data Cloud has met Microsoft Azure’s strict standards for security, reliability, and performance. The certification validates the platform’s ability to help organizations unify complex data estates and provide real time business context for AI agents and analytics systems operating within the Azure ecosystem. Read More.
OpenX Expands Political Advertising Reach With Curated CTV Access for the 2026 Midterm Elections
As political advertising strategies evolve alongside changing voter behavior and privacy standards, platforms are introducing new approaches to audience targeting and premium media access ahead of major election cycles. OpenX has announced a new initiative aimed at helping campaigns scale political advertising across digital channels during the 2026 United States midterm election season.
OpenX Technologies, an omnichannel supply side platform, revealed prioritized access to curated political approved advertising inventory designed to deliver faster campaign activation, precise targeting, and expanded reach across connected television, mobile, and web environments. The offering enables campaigns to launch advertising initiatives in less than 24 hours while maintaining access to vetted publisher environments. Read More.
RAD Intel Launches Lickly for Real-Time Creator Intelligence
As digital audiences fragment across rapidly evolving online communities, brands are under growing pressure to identify where influence forms and how marketing investments translate into measurable outcomes. RAD Intel’s launch of Lickly introduces a new approach aimed at giving mid-market brands access to real time audience intelligence previously available primarily to enterprise organizations.
RAD Intel announced the beta release of Lickly, a new portfolio company and software as a service platform designed to deliver real time audience and creator intelligence for mid-market and boutique marketing teams. The company positions the platform as a solution to increasing inefficiencies in digital advertising, where global ad spending has surpassed $1 trillion annually and more than 40 percent of investments fail to reach the intended audiences or generate measurable results. Read More.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at info@intentamplify.com
