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The Enterprise Guide on Innovation and Security with Generative AI

Latest Marketing Tech Insights: Trends and Innovations Roundup

Latest Marketing Tech Insights: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experiencemarketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

Klaviyo Rewrites the Omnichannel Marketing Playbook for the AI Era

Klaviyo, the only CRM built for B2C brands, announced a major platform enhancement to solve one of marketing’s most persistent challenges: disconnected customer experience.

Now marketers can stop guessing and start orchestrating based on real-time insights. New product features use AI to deliver personalized, cross-channel experiences based on individual customer preferences all from one platform. Unveiled live at K:LDN, Klaviyo’s flagship European event, the launch gives global brands like Castore, AS Beauty, and Paul Smith a first look at what’s possible for true omnichannel marketing.

Appy Pie Partners with name.com for Free Linkedin-To-Website Converter

Appy Pie, a globally trusted no-code AI platform, and name.com, a leading domain registration service, are excited to announce the launch of a free AI-powered LinkedIn Profile-to-Website Converter. This feature allows professionals to create a personal website using their LinkedIn profile or resume PDF, complete with a free .bio domain for one year, hosted by name.com.

This collaboration simplifies the process of creating a professional online presence. With just a few clicks, users can upload their LinkedIn profile or resume PDF to Appy Pie’s platform, which will automatically extract key details like work experience, education, and skills. The platform then generates a responsive, structured website, offering users the flexibility to personalize their website’s design, layout, and color schemes. No technical skills are required, and users can publish their websites instantly.

Birdeye unveiled its Social AI Publishing Agent, a first-of-its-kind innovation built for Hyperlocal brands ready to dominate on social media. Powered by BirdAI, including the newly launched Brand AI and Industry AI engines, this intelligent agent doesn’t just assist with content planning — it does the job.

While traditional tools leave marketers staring at blank calendars and scrambling to create and schedule posts, Birdeye’s Social AI Agent auto-generates and auto-schedules brand-aligned content across all locations for weeks, before you even log in.

Jellyfish Wins at Cannes Lions 2025 for Apple’s Severance S2 Campaign

Jellyfish, the integrated global digital marketing company within The Brandtech Group, has won a Silver Lion in the Social & Creator category for its work on the Severance S2 Integrated Campaign, the critically acclaimed Apple TV+ series.

Rooted in social, the campaign brought the severed world of Severance into its own, blending lore-rich social creator content with Lumon-style workplace memes to reignite fan passion and attract new audiences. A haunting takeover of New York’s Grand Central Terminal further amplified the story, immersing passersby in the unsettling atmosphere of the show.

In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!

For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com

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