Latest Marketing Tech Insights: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

AuthID Integrates with Zendesk for Enhanced Security & UX

AuthID Inc. a leading provider of biometric identity verification and authentication solutions, today announced their integration with Zendesk, a leading customer experience company that helps businesses connect with customers across multiple channels. This integration brings authID’s best-in-class Proof and Verified products to Zendesk’s full suite of customer support solutions, to increase account security and reduce fraud, while providing great service for Zendesk users wherever they may be.

Voiso Enhances Client Success with Premium Support Services

Voiso, a leader in AI-driven contact center solutions, is raising the bar in customer service by introducing its Premium Support services designed to deliver unmatched, proactive support and ensure clients exceed their customers’ expectations. Georgino Mansour, Program Manager at Voiso, discusses how these services are transforming customer interactions and helping businesses deliver exceptional service in an increasingly demanding market. “Exceptional customer service is no longer just about addressing issues—it’s about anticipating needs and providing tailored solutions that drive long-term success,” Mansour explains.

Fieldstream.ai Joins TapClicks Marketplace for AI Marketing

TapClicks, the leader in Smart Marketing solutions, announced a new technology collaboration and marketing partnership with Fieldstream AI, the successful startup providing a state-of-the-art Marketing Mix Modeling (MMM) and analytics engine that leverages AI to help brands optimize Return on Advertising Spend (ROAS). Fieldstream AI is now part of the TapClicks Marketplace.

IAUSIEX Uses NICE CXone to Enhance CX and Innovation

NICE announced that AUSIEX has implemented the NICE CXone cloud-native contact center platform to enhance its operational capabilities and customer engagement strategies. AUSIEX is one of Australia’s leading providers of wholesale trading solutions for financial institutions, intermediaries, advisers, and industry participants. AUSIEX uses its scale, expertise, and heritage to deliver value for hundreds of thousands of clients by seamlessly connecting them to markets.

Innovid Report: Trends & Best Practices for Ads on Live Sports

Innovid, an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, announced the release of its latest report: “Winning Big with CTV Advertising on Live-Streamed Sports.” This in-depth analysis highlights the transformative impact of sports viewership shifting to streaming and the opportunities it creates for advertisers to reach and engage audiences in ways that traditional linear TV cannot.

In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!

For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com