Latest Marketing Tech Insights: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

Google Opens AI Innovation Hub in Luxembourg

Google announced the launch of its new Luxembourg offices and Centre of Excellence (CoE) at the University of Luxembourg, at an event attended by senior members of the Luxembourg Government, leading academics, and key partners and customers. This milestone underscores Google’s commitment to powering Luxembourg’s digital transformation; fueling regional innovation; and investing in digital skills and education for all citizens.

DIRECTV Unveils Genre Packs for More Choice and Flexibility

DIRECTV is breaking the traditional cable bundle by launching three new Genre Packs and two new Mini-Pack Add-ons. These streaming options complement the launches of MySports in January and MyFree DIRECTV in November. Genre Packs and MyFree DIRECTV are available through directvstream.com and will be available through device partners and directv.com in the coming months.

Fubo Expands Local Programming With Launch of CHCH TV

FuboTV Inc., the leading sports-first live TV streaming platform, announced the launch of CHCH TV, bringing original Canadian-made local news and popular entertainment programming to Fubo subscribers in Canada. The agreement with CHCH TV parent company Channel Zero expands Fubo’s coverage of regional Canadian content and underscores its commitment to serving local communities.

Hansen and RiksTV Expand Cloud Transformation Partnership

Hansen Technologies, a leading global provider of software and services to the communications, energy, and water industries, is pleased to announce that longtime customer RiksTV has extended its commitment to Hansen. Under the terms of the agreement, the company will upgrade and transform to the latest version of Hansen CCB in the cloud, part of the Hansen Suite for Communications, Technology & Media.

Leading Microsoft Dynamics 365 and Acumatica Launch New Website

Clients First, a top Microsoft Dynamics 365 and Acumatica partner, is excited to announce the launch of its redesigned website. The updated site boasts a user-friendly layout, enhanced content, and resources to help both current and prospective clients make well-informed decisions about integrated ERP software solutions.

In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!

For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com