Latest Marketing Tech Insights: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

Getty Images and Ancestry Partner to Digitally Preserve Historic Archives of HBCUs

Getty Images, a preeminent global visual content creator and marketplace, has announced a first-of-its-kind genealogy-focused partnership with Ancestry, the global leader in family history. As part of Getty Images’ HBCU Grants Program, this initiative will focus on the digital preservation and accessibility of historical documents, records and the photographic archives of Historically Black Colleges and Universities (HBCUs). Once digitized, these invaluable archives will become searchable on Ancestry websites, helping millions of people discover and connect with the rich legacy of HBCUs.

Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, announced the launch of nexAI, a comprehensive suite of artificial intelligence (“AI”)-powered assistants and features, vertically integrated across the core pillars of its end-to-end platform. Fundamentally elevating every stage of the advertising life cycle, nexAI takes a transparent approach to planning and activation as well as optimization and monetization, continuously iterating and improving to deliver greater efficiency.

Xactly Continues AI-Driven Innovation With Market-First Incentive Design Product

Xactly, a global leader in intelligent revenue solutions, announced the general availability release of a new offering in Xactly Design, an industry-first product for incentive plan design, and two new platform-enabled solutions: Xactly Reporting, a new modern experience to streamline report and dashboard building with data across the revenue lifecycle, and Xactly Extend’s Builder Platform, where customers and partners can build intuitive applications on the Xactly platform. Underpinned by a composable AI platform and unified data model, these innovations will empower enterprises to seamlessly surface insights from any data source, accelerate time to optimal plan creation, and expand the ecosystem of tailored SPM solutions—setting a new standard for how incentive strategies, workflows, and data visualizations are designed, executed, and measured.

Znode Releases Distributed SaaS Platform for the Next Era of B2B Ecommerce

Znode announces the release of the latest version of its leading B2B ecommerce platform. Flexibility and scale are at the forefront of the Distributed SaaS platform. Building on its heritage of deep B2B functionality, the innovative release maintains siloed data in a Microsoft Azure infrastructure, provides seamless updates on demand, and allows customers the full flexibility to extend the platform using Znode’s API-first architecture.

Upwave and IRIS.TV Report: Contextual CTV Ads Boost Brand Funnel

Upwave, the Brand Outcomes Measurement Platform, and IRIS.TV, the leading content data marketplace for streaming media, released a new report, “The Brand-Building Power of Contextual Targeting on CTV.” As advertisers navigate growing challenges in the streaming ecosystem, the report spotlights how aligning ads with content drives measurable improvements across brand metrics—based on insights gathered through Upwave’s platform.

In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!

For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com