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Latest Marketing Tech Insights: Trends and Innovations Roundup

Latest Marketing Tech Insights: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experiencemarketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

Seedtag Appoints Brian Danzis as Global Chief Revenue Officer

Seedtag, the global contextual advertising company, announced the promotion of Brian Danzis to Chief Revenue Officer. In his new role, Danzis will oversee Seedtag’s worldwide revenue strategy, aligning operations across its 16 markets to support its continued business acceleration and customer-first innovation.

Danzis joined Seedtag in 2022 to spearhead North American operations. Under his leadership, the region achieved 120 percent year-over-year revenue growth in 2024, including an 88 percent YoY surge in the U.S. during the first quarter. Seedtag also reached EBITDA profitability in Canada just nine months after launching operations. The company attributes much of this performance to its expanded relationships with major brands, including Amazon, Toyota, NerdWallet, and Jaguar Land Rover.

Gluware Announces Red Hat Ansible Certified Content Collection

Gluware, the leader in intelligent no-code/low-code network automation and orchestration, announced the availability of the Red Hat Ansible Certified Content Collection for Gluware. As a certified Red Hat partner, Gluware delivers a powerful solution that combines Gluware’s intelligent network automation suite with Red Hat Ansible Automation Platform—enabling IT teams to automate complex, multi-vendor networks up to 100x faster to deliver a highly secure network that’s efficient to operate.

Iterable, the AI-powered communication platform, announced AI Query Summary, a groundbreaking addition to its Smart Segmentation feature set that helps marketers instantly understand and explain complex audience queries. Built using Amazon Bedrock from Amazon Web Services (AWS), this generative AI innovation transforms segmentation from a technical bottleneck into a strategic growth driver—empowering teams to move faster, avoid errors, and deliver more relevant experiences at scale.

Koddi Expands Capabilities With In-Store Marketplace Partnership

Koddi, the leading retail and commerce media technology for enterprises, and In-Store Marketplace announced a partnership to expand capabilities to broaden retailers’s networks in-store. Through a direct platform integration with ISM, Koddi provides retailers and their advertising with a seamless, cross-channel on-site and in-store campaign experience to target consumers near the point of sale.

Opera, the Norwegian browser company, is announcing Opera Neon, a new agentic browser that rethinks the role of the browser in the coming generation of the AI agentic web. A result of years of development, Opera Neon is a browser that can understand users’ intent and perform tasks for them as well as bring their ideas and needs to life on the web. To achieve this, Opera Neon introduces agentic AI browsing capabilities that go beyond traditional browsing and turn user intent into action.

In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!

For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com

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