Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Zendesk and AWS Partner to Accelerate AI Powered Contact Center Transformation
Zendesk has announced a major expansion of its relationship with Amazon Web Services through a new Strategic Collaboration Agreement designed to accelerate AI powered contact center transformation and support global adoption of Zendesk Contact Center. Revealed during AWS re:Invent, the collaboration brings together Amazon Connect voice capabilities and Zendesk’s AI driven service platform to create unified customer service experiences across voice, digital, and automated channels.
The partnership focuses on integrating Amazon Connect’s low latency voice infrastructure, conversational analytics, and sentiment analysis with Zendesk Contact Center, which is built on the AWS cloud and powered by AI capabilities from Amazon Bedrock. The goal is to help companies modernize legacy systems and eliminate the operational friction caused by fragmented tooling, enabling faster resolution and more cohesive customer interactions.
3CLogic and ServiceNow Partner to Advance AI Voice Agents for Enterprise Service
3CLogic has announced a new partnership with ServiceNow designed to transform voice enabled customer service for global enterprises by integrating AI powered voice agents directly into operational workflows. The collaboration will combine 3CLogic’s Communication Platform as a Service and Contact Center as a Service infrastructure with ServiceNow’s AI Experience to enhance customer engagement by unifying real time voice interactions with automated business processes and back end systems.
The announcement positions voice as an increasingly essential channel in modern service delivery as organizations accelerate investments in conversational AI to streamline support operations, reduce friction, and improve response quality. ServiceNow and 3CLogic will jointly enable enterprises to expand the capabilities of ServiceNow AI Voice Agents, allowing automated systems to manage routine tasks such as case lookups, troubleshooting, and service requests before routing more complex inquiries to human agents with full context.
Klaviyo Breaks Records With First AI-Powered BFCM
Klaviyo, the B2C CRM, released its 2025 BFCM Recap Report, showing that the five days between Thanksgiving and Cyber Monday (BFCM) were record-breaking, fueled not by deep discounts but by loyalty and AI-powered personalization. Even as industrywide discount rates fell, brands using Klaviyo saw outsized growth and engagement.
Inuvo Launches Ranger, AI Tool for Ad Quality and Compliance
Inuvo, Inc., a leading provider of artificial intelligence AdTech solutions, announced the launch of Ranger, an advanced quality assurance and compliance feature within its Campsight system. Campsight is Inuvo’s integrated environment for managing content, campaigns, and regulatory oversight.
Ranger is designed to verify that every ad creative is accurate, relevant, and consistent with the page a user sees after clicking the ad. This ensures higher-quality engagement and builds trust in the advertising ecosystem.
The launch of Ranger follows Inuvo’s recent webinar, which focused on maintaining compliance in search-based advertising. The session underscored the growing importance of regulatory alignment across the ad ecosystem and highlighted Inuvo’s leadership in developing solutions that promote transparency, message integrity, and responsible advertising practices.
Gradial Raises $35 Million to Redefine Enterprise Marketing Through AI Agents
Gradial, the enterprise software company defining agentic marketing operations, announced it has raised $35 million in Series B funding led by VMG Partners, with participation from existing investors Madrona and Pruven Capital. This brings the company’s total funding since launching to $55 million.
While early AI tools focused on generating content, Gradial built its foundation on managing the content supply chain, the operational backbone of enterprise marketing. Gradial’s agents automate the execution layer of marketing: authoring, brand redesigns, QA, and large-scale campaign operations across existing systems and workflows.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
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