Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Litmus Launches Email Authentication Monitoring, Video, and Personalization Capabilities
Litmus, a leader in email marketing, releases new products and platform updates, including Sender Authentication in Litmus Email Guardian, Animated Video and Image Carousels in Litmus Personalize, and more. With these additions, marketers can continuously monitor emails for rendering issues, broken elements, and key email infrastructure settings, as well as include engaging video previews and animated image carousels directly inside emails. With these powerful additions, Litmus continues to establish itself as a one-stop shop for everything marketers need to optimize their emails, including email testing, personalization, collaboration, real-time 24/7 email monitoring and so much more.
SeenThis Appoints Two Agency Partners in Australia to Propel Growth
Leading adaptive streaming technology company, SeenThis, announced the appointment of two new commercial executives in Sydney and Brisbane, expanding their team to provide a national footprint. The company said it has appointed Brisbane-based Tara Duncan, to the position of Agency Partner. Duncan was previously Consortium Agency Sales Manager at News Corp, bringing 15 years experience in sales and agency roles to the business.
Iterable Partners with AWS to Supercharge Customer Engagement
Iterable, the AI-powered customer communication platform, announced the expansion of its AWS partnership, marked by four key developments: Smart Ingest for seamless Amazon Redshift data activation, enhanced email deliverability through AWS SES, AI-powered capabilities leveraging AWS Bedrock, and streamlined procurement via AWS Marketplace. An impressive 85% of Iterable’s over 1,200 customers worldwide leverage AWS, underscoring the global reach and impact of this partnership. These advancements drive measurable performance gains for top brands like Redfin, IPSY, Priceline, Box and Hipcamp, enabling them to engage consumers with personalized, dynamic communications that spark joy.
Brightcove Announces New and Expanded AI Suite Pilots
Brightcove, the world’s most trusted streaming technology company, announced it will expand its recently launched Brightcove AI Suite with a new AI-Text-to-Video pilot in Q1 2025 and will soon add additional capabilities to its AI-Metadata Optimizer solution with AI-automated thumbnail creation and video chaptering. The Brightcove AI Suite is a multifaceted solution set, shaping the future of video and engagement by helping organizations reach and engage audiences and boost revenue growth and efficiencies.
Brainiest AI Sets a Standard for Image Creation in the AI Marketplace
Brainiest AI, an all-in-one marketing communications AI platform, introduced four groundbreaking applets to its already robust imaging capabilities—Image Generation 3, Text to Image Ultra, Replicate Image Style, and Sketch to Image. Each applet brings studio-quality imaging features to small and mid-sized business owners who previously lacked access to this caliber of creative tools. With this expansion, Brainiest AI now offers ten advanced imaging applets, empowering users to generate visually dynamic marketing content for social media, websites, print, and more.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com
