Latest Marketing Tech Insights: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

Zoho Launches Zia Agents: AI Platform for Autonomous Support Across Portfolio

Zoho Corporation, a global technology company, expands the scope of Zia with the announcement of Zia Agents, Agent Studio, and Agent Marketplace. Together, these solutions empower enterprises to access, build, and distribute intelligent, autonomous digital agents across their organizations. Beginning today, Zoho and ManageEngine will be previewing pre-built, task-specific Zia Agents, which will deploy across Zoho Corporation’s combined portfolio of 100+ products in the coming weeks.

Deloitte Named a Leader in IDC Marketscape for Adobe Experience Cloud Professional Services

Deloitte has been positioned as a Leader in the 2024-2025 IDC MarketScape Vendor Assessment for Worldwide Adobe Experience Cloud Professional Services. Deloitte is recognized as a “worldwide services provider that combines a strong heritage in business consulting with broad and deep IT services capabilities” delivering Adobe-focused professional services through Deloitte Digital, its sub-brand. “IDC estimates that Deloitte Digital dedicates more than 2,000 FTEs to Adobe Experience Cloud and has approximately 10,000 Adobe-related practitioners globally.”

Appy Pie Unveils AI Generator: The Leading AI Content Generation Platform

Appy Pie, a pioneer in no-code technology, proudly announces the launch of Appy Pie’s AI Generator, now recognized as the leading AI content generation platform. Designed to revolutionize digital content creation, this cutting-edge AI platform enables businesses, marketers, and creators to generate AI-powered images, videos, and text effortlessly, ensuring speed, efficiency, and professional-grade results. To further enhance accessibility, Appy Pie also offers APIs for AI models, enabling seamless integration of AI-powered image, video, and text generation into various platforms and applications.

Jellyfish Launches Japan Airlines ‘World’ Campaign with Liverpool FC Sponsorship

Japan Airlines (JAL) and leading global digital marketing business Jellyfish, proudly announce the launch of You Mean the World, a global brand campaign featuring Liverpool FC players. Japan Airlines is the Official Airline Partner of Liverpool Football Club. The campaign is rooted in the shared belief that every individual, whether a passenger in the sky or a fan in the stands, deserves to feel like the center of the universe.

Deloitte and ServiceNow Reveal Top 5 Trends Driving Transformative Outcomes

Amid fluctuating customer demands, organizations are seeking creative strategies to remain agile and competitive. To help enterprises meet this moment of transformation, Deloitte and ServiceNow have released the fourth annual “Workflow Automation Outlook,” a roadmap outlining key trends and considerations for business leaders across industries.

In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!

For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com