Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

Rakuten Launches AI-Powered Programmatic Loyalty for Retailers’ ROAS

Rakuten, the leading Cash Back shopping platform, launched Programmatic Loyalty, an industry-first advertising solution that leverages AI and Rakuten’s robust first-party data to deliver performance-driven outcomes—all with a guaranteed return on ad spend (ROAS). Retailers leveraging Programmatic Loyalty are already seeing impressive results. A leading home and garden brand experienced a 107% year-over-year increase in shoppers during the second half of 2024 during its ongoing campaign.

Adobe Acrobat AI Assistant Adds GenAI Features for Easier Contract Understanding

Adobe announced new intelligent contract capabilities in Acrobat AI Assistant to simplify working with contracts. The new generative AI features can help customers grasp complex terms and spot differences between multiple agreements so they can better understand and verify the information in these important documents—faster and easier.

SeenThis Joins Amazon Ads Partner Network for Cost-Efficient Video Reach

Adaptive streaming technology company SeenThis joined Amazon Ads Partner Network and was Certified as a 3^rd Party Ad serving solution on ADSP. The collaboration empowers brands and agencies to leverage SeenThis’ cutting-edge adaptive streaming technology to create high-performance and more sustainable video advertising campaigns on ADSP selected 1P and 3P inventory.

Adjust: Mobile App Industry Set for Transformation with AI and Privacy Tech

Global mobile app installs increased 11% YoY in 2024, with sessions growing 4% — indicating strong momentum. Installs hit a low in February (-10%), but closed 7% above average in December. Sessions dipped mid-year and ended 1% below average. These numbers emphasize the need to balance high-volume user acquisition with a long term engagement and retention strategy. 

Gen Z Craves Real Connections – Azar & Video Chats Help

Azar, the one-to-one video chat platform connecting millions worldwide, announces the results of its Loneliness in America Survey that reveals how Gen Z experiences loneliness and how video chat apps like Azar can help boost well-being and combat feelings of isolation. The study sheds light on the causes of loneliness, the toll it takes on mental and physical health and how digital platforms can play a pivotal role in addressing it.

In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!

For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com