Latest Marketing Tech Insights: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

Bazaarvoice Launches Bazaarvoice Vibe: Innovating Social Content Solutions

At GroceryShop, Bazaarvoice, the leading platform for full-funnel authentic user-generated content (UGC) and social commerce solutions, announces Bazaarvoice Vibe—a game-changing, comprehensive solution designed to source, amplify, convert, and optimize user and creator generated content across all channels, all from one place. Global general availability begins November 1.

RCG Global Services Acquires Aethereus to Strengthen Salesforce and Data Services

RCG Global Services, a leader in technology consulting and business-first engineering and part of the Frontenac portfolio, is excited to announce its acquisition of Aethereus, an award-winning Salesforce Summit Partner specializing in advisory, experience design, and multi-cloud transformation. This acquisition marks a significant milestone in RCG’s growth strategy, strengthening its Salesforce consulting capabilities, expanding its industry and core cloud offerings, and increasing its presence in India.

commercetools Launches Compilations: 13K+ Deployments & New Features

commercetools, a global commerce company and the market leader in composable commerce, introduced commercetools Compilations, a new semi-annual showcase highlighting the 13,000+ deployments, 200+ releases, and 50+ new capabilities rolled out in 2024. Compilations is an extension of commercetools’ commitment to continuously driving scalable innovation while improving experiences for end customers and commercetools Platform users.

Apple Search Ads Expands to 91 Countries; SEO Robot AI Fuels Growth

The digital marketing landscape is witnessing a significant shift as Seo Robot, a company specializing in AI-driven advertising optimization, extends its support to Apple Search Ads in 91 countries, including Turkey. This move comes as part of the company’s ongoing efforts to help brands navigate the complexities of global advertising, providing optimization tools not only for Apple Search Ads but also for major platforms like Google, Meta, and TikTok.

Glean Brings Work AI to Latin America with Algorithia

Work AI leader Glean and data engineering and artificial intelligence (AI) company Algorithia, part of the Grupo Salinas conglomerate, announced an exclusive partnership to help make workforces around the world fluent in AI and make AI more proficient in local languages.