In a strategic move to fortify its leadership position and accelerate innovation, the brand performance advertising firm LoopMe has significantly expanded its strategic advisory board with the appointment of three distinguished industry leaders. The new members are former McDonald’s U.S. marketing chief Tariq Hassan, ex-LinkedIn Marketing Solutions VP Penry Price, and seasoned agency executive and former head of the 4As, Marla Kaplowitz.
This expansion enhances an already formidable board, which is chaired by respected publisher and professor Greg Coleman and includes Advertising Hall of Fame honoree Rishad Tobaccowala. The board’s enhanced composition is tasked with providing vital strategic insight to help define and solidify LoopMe’s market position as a global leader in brand performance advertising.
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Tariq Hassan brings a wealth of experience in data-driven brand building, having guided the marketing strategies for some of the world’s most recognizable consumer names, including PepsiCo, Gatorade, Bank of America, and Petco. During his tenure at McDonald’s, he was instrumental in transforming the customer brand experience and rapidly growing its successful app-centric loyalty program.
Penry Price contributes deep expertise in hyper-scaling technology businesses, honed over a 25-year career. After leading enterprise go-to-market teams at Google, he took the helm of LinkedIn’s Marketing Solutions business, where he orchestrated a remarkable turnaround, growing the division from a $300 million display advertising business into a B2B powerhouse with revenues exceeding $6 billion.
Marla Kaplowitz offers an invaluable agency perspective, having led major firms like MEC Global and Mediavest. As the former CEO of the 4As, she spearheaded trailblazing initiatives, including the launch of the Advertiser Protection Bureau, demonstrating a profound understanding of the advertising ecosystem and its evolving challenges.
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“This is a pivotal moment for the industry, where mainstream implementation of fast-evolving smart tools is driving hyper-speed progress,” commented LoopMe CEO and Founder, Stephen Upstone. “While we are ahead of the pack as a long-term innovator in AI-driven intelligence gathering and advertising, LoopMe recognises the importance of constantly moving forward. Bringing valuable expertise in change management, hyper-scaling, and rising above the noise, our new strategic advisors will play an essential part in keeping our business future-proof.”
The new advisors expressed their enthusiasm for the company’s direction. “I am impressed by LoopMe’s focus on innovative brand advertising solutions and their use of data to drive tangible outcomes for brands. Their ability to take it to the next level of performance and their commitment to data-driven marketing is a game changer,” said Tariq Hassan.
“This is an exciting time for independent agencies, who finally have access to the same level of sophisticated technology and data insights that were once only available to the biggest players. LoopMe is leveling the playing field, and that’s transformative for our industry,” commented Marla Kaplowitz.
“Spending more than two decades building market-leading sales organizations within big tech and across major platforms, I’ve seen what it takes to break through and capture market share at scale. I’m excited to bring this experience and apply it to LoopMe and its industry-defining technology,” commented Penry Price.
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