Sprinklr, a leader in unified customer experience management, has announced a slate of new AI-powered solutions aimed at transforming how brands connect with customers in an increasingly digital world. The rollout includes Sprinklr Copilot, Sprinklr AI Agents, and significant upgrades to Sprinklr Customer Feedback Management (CFM), all designed to meet the demands of “hyper-connected” consumers and help companies deliver seamless, personalized engagement.
As the digital landscape places more control in consumers’ hands, customers now expect brands to deliver contextually relevant interactions instantly, across every channel. Rory Read, Sprinklr’s President and CEO, emphasized, “Today’s customers are in the driver’s seat they expect brands to meet them where they are, with context, speed, and insight. Our platform is built to help brands lead in this new era of engagement, connecting with their audiences in a bold, differentiated way.” Sprinklr’s strategy is to move away from legacy tools retrofitted with AI, instead offering a native, unified architecture that integrates both domain-specific and general-purpose AI into every customer experience function. By unifying data, teams, and workflows on a single platform, Sprinklr aims to empower collaboration and boost operational efficiency, helping brands transform customer interactions into opportunities for loyalty and revenue growth.
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Demonstrated at Sprinklr’s flagship CXUnifiers 2025 event, the new capabilities showcase how global companies can unlock the full potential of AI-powered experiences. Sprinklr Copilot functions as an always-on companion for customer-facing teams, offering real-time, conversational assistance that lets users interact with dashboards naturally, surface insights instantly, and monitor system anomalies proactively. Agents are equipped with transparency features, ensuring every response is explainable and trustworthy. Meanwhile, Sprinklr AI Agents deliver personalized, autonomous decision-making and automation, facilitating seamless engagement across voice, chat, email, and social channels without losing conversational context. These AI agents are natively built into the platform, helping brands orchestrate highly efficient and context-aware customer journeys while minimizing the risk of AI inaccuracies.
Enhancements to Sprinklr Customer Feedback Management bring adaptive, AI-driven surveys that adjust questions in real time, boosting response rates and insight quality. Integrated analytics validate insights against social data and prescribe actionable steps, allowing teams to rapidly address customer needs. The unified system consolidates solicited and unsolicited feedback into a single source of truth, streamlining feedback management.
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Sprinklr’s CTO, Amitabh Misra, commented, “Our AI isn’t just a collection of generic tools it’s embedded natively across our unified platform, powering every suite with domain-aware intelligence refined over 10+ years. With AI Copilots and Agents that deploy in days, organizations can augment human teams unlocking new levels of productivity and delivering real results rapidly, consistently, and with enterprise-grade safety and governance.” Read further highlighted, “By unifying data, teams, and tools, elevating human potential through intelligent AI collaboration, and transforming every interaction into a moment of impact, we’re helping organizations unlock new levels of agility, accelerate growth, and deliver outcomes that matter for customers, employees, and the business”.
Sprinklr’s next-gen AI tools show how a unified, AI-native platform can set a new standard for customer engagement, helping brands rise to the challenge of the modern, digital-first marketplace.
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