As artificial intelligence continues reshaping advertising performance and measurement, companies focused on data driven optimization are strengthening leadership teams to support global expansion. LoopMe has announced new executive appointments following sustained business momentum, positioning the company to accelerate growth in the evolving AI driven advertising market.
LoopMe, a global brand performance platform, revealed the appointment of Michael Scott as Chief Revenue Officer and Ammar Doosh as Vice President of Product Management for Generative AI and Data Science. The leadership changes follow strong financial performance, with the company reporting a compound annual growth rate of 40 percent in gross revenue between 2018 and 2025.
The company attributes its growth to increasing demand for solutions that combine consumer sentiment analysis with advanced AI modeling to optimize advertising performance across mobile, connected television, and digital channels. LoopMe said the appointments are part of a broader strategy aimed at scaling operations and targeting more than $1 billion in gross revenue in the coming years.
Scott joins LoopMe with extensive experience in advertising sales and revenue expansion across television, connected TV, programmatic media, and sports marketing. Most recently, he served as Vice President of Ad Sales and Operations for North America at Samsung Ads, where he oversaw revenue, sales, and operational strategy while building enterprise, mid market, and reseller sales models.
As Chief Revenue Officer, Scott will oversee global revenue operations, working with regional teams and partners across direct sales, demand side platforms, supply side platforms, publishers, and agencies to coordinate international growth initiatives.
“LoopMe is gaining rapid traction by fulfilling the demand for better activation of real-time audience intelligence, as well as accurate measurement and live omni-channel adjustment,” comments Scott. “My remit for the year ahead will center on further bolstering revenue by bringing the platform to more brands across borders, helping to power successful campaigns across mobile and CTV.”
Ammar Doosh brings more than a decade of experience in data analysis and solution architecture, including artificial intelligence leadership roles at Microsoft and work with companies such as Expedia, The Trade Desk, and Ubisoft. In his new position, Doosh will lead LoopMe’s AI and data science initiatives, focusing on advancing generative AI capabilities and improving advertiser outcomes through smarter analytics and automation.
Stephen Upstone, CEO and Founder of LoopMe, emphasized the strategic importance of the hires as the company scales its ambitions. “LoopMe has seen incredible growth and has huge ambition that hiring Michael will help us deliver as we push towards generating revenue of over $1BN in the coming years. AI has been at the heart of LoopMe’s growth and innovation story, LoopMe is now investing further into Generative AI initiatives in our products and across the enterprise to drive better results for our customers and to fuel innovation.”
LoopMe also highlighted its continued involvement in industry collaboration through its role as a founding member of AgenticAdvertising.org, an initiative focused on advancing interoperability and open standards for AI within advertising ecosystems.
The leadership expansion underscores LoopMe’s commitment to scaling AI driven advertising solutions as marketers increasingly prioritize real time intelligence, cross channel optimization, and measurable performance outcomes in a rapidly evolving media landscape.
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