Welcome to this week’s edition of the Martech Weekly Roundup, where we highlight the latest trends, insights, and innovations shaping the marketing technology landscape. As the industry evolves, staying informed is crucial for marketers looking to enhance their strategies and drive meaningful results. In this roundup, we delve into significant updates, cutting-edge tools, and expert opinions that can help you navigate the dynamic world of Martech. Let’s explore what’s new and noteworthy this week!
Utiq Launches Trusted Partner Programme to Accelerate Adoption and Growth
Utiq, the European adtech company with a unique telco-powered first-party identifier, announces the launch of its Trusted Partner Programme and Certification for the industry. Collaboration across the digital advertising ecosystem has been a key part of Utiq’s business model and roadmap since the company’s inception 18 months ago. The new launch will help Utiq on its mission to be a catalyst for change, helping create a trusted and responsible ad-funded internet with privacy and data protection at its heart.
BrightEdge AI Boosts Brands in Generative AI Search
BrightEdge, the global leader in AI-driven organic search, content, and digital marketing automation, announced innovative AI capabilities within its Data Cube X solution. Engineered for the AI search era, the platform is the first and only solution allowing customers to understand and act on their brand presence in Google AI Overview (AIO) search results in real time and at a global scale.
Accenture Backs Cresta to Boost Contact Center Efficiency
Accenture has invested, through Accenture Ventures, in Cresta, a company that has developed an AI-powered platform designed for contact centers. As part of this investment, Accenture plans to integrate Cresta’s AI software capabilities into Accenture’s AI Refinery a comprehensive platform that helps clients to build custom AI models that meet their unique business needs.
Perion Launches Anyplace TV, Enhancing Programmatic DOOH
Perion Network Ltd. a technology leader in connecting advertisers to consumers across all major digital channels, announced the launch of Perion’s Anyplace TV, a new solution that provides advertisers with enhanced capabilities to extend the reach of their CTV and other video campaigns onto unique screens out of the home. Available globally, Perion’s Anyplace TV enables advertisers to extend their one-to-one video reach beyond traditional video channels to unique one-to-many DOOH environments and improve campaign effectiveness.
8×8 CX Transformation Boosts Customer Adoption
8×8, Inc., the industry’s most integrated Platform for CX that combines Contact Center, Unified Communication, and CPaaS APIs, announced the company’s CX transformation continues to drive adoption of its AI-powered 8×8 Platform for CX. Sales of new products in FY25 Q2 increased more than 60% year-over-year, led by AI-based solutions.
Be sure to tune in next week for more updates, expert analysis, and the latest innovations that can empower your marketing efforts. Until then, keep exploring, experimenting, and embracing the tools that drive success!
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