Accenture has invested, through Accenture Ventures, in Cresta, a company that has developed an AI-powered platform designed for contact centers. As part of this investment, Accenture plans to integrate Cresta’s AI software capabilities into Accenture’s AI Refinery a comprehensive platform that helps clients to build custom AI models that meet their unique business needs.
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Generative AI is transforming customer experiences by creating seamless, personalized interactions that boost loyalty and operational excellence. Research from Accenture found that companies that apply generative AI to customer-related initiatives can expect to achieve 25% higher revenue after five years over companies focused only on productivity. Cresta’s AI-native solutions use advanced natural language processing and machine learning to enable real-time agent coaching, insights, and virtual agents to improve performance, reduce handle times, and increase customer satisfaction. The solutions also integrate with existing systems, both on-premise and in the cloud to create seamless AI-driven business transformation.
“Cresta’s innovative solutions have the potential to revolutionize the contact center industry by equipping customer service teams with tools they need to provide more effective customer service,” said Lan Guan, chief AI officer at Accenture. “The combination of Accenture’s AI Refinery platform and Cresta’s AI solutions will allow us to offer our clients enhanced tools that drive productivity by automating routine tasks, offering real-time guidance to agents, and generating tailored customer interactions.”
“Generative AI is transforming the way we interact with customers, creating intelligent experiences that not only meet but anticipate needs,” said Baiju Shah, global chief strategy officer at Accenture Song. “Customer sales and service is evolving rapidly and Cresta is at the forefront. This investment underscores our commitment to leveraging AI to drive growth and innovation, raising the bar for customer service strategies that reduce operational costs and improve customer experience.”
Cresta’s AI platform has been widely adopted across industries including retail, financial services, telecommunications, and healthcare, helping enterprises to accelerate customer resolution times, while maintaining high levels of service quality. Cresta was also recently named a Leader in The Forrester Wave™: Real-Time Revenue Execution Platforms, Q2 2024, receiving the highest possible scores across 15 criteria, including Innovation, Coaching: Seller Self-Coaching, AI Differentiators, AI: Large Language Model Utilization, Roadmap, and Adoption criteria1. Accenture’s AI Refinery supports organizations in converting these AI technologies and tools into scaled enterprise systems.
“Cresta and Accenture have a shared vision for the future of AI-powered customer interactions. This investment enables us to tap into Accenture’s deep industry expertise and global reach, accelerating our growth and innovation while empowering more businesses to enhance efficiency, boost customer satisfaction, and create a sustainable competitive advantage through the power of AI,” said Ping Wu, CEO, Cresta.
Cresta is the latest company to join Accenture Ventures’ Project Spotlight, an engagement and investment program focused on working with companies that create or apply disruptive enterprise technologies. Project Spotlight brings promising startups into Accenture’s innovation network, giving them exposure to experts and clients and helping them tailor, refine and scale their solutions for maximum impact. This announcement highlights Accenture’s ongoing investment in data and AI capabilities to help clients grow their business and sustain relevance with customers, with previous investments in Martian, a technology company that has built a large language model (LLM) router, and Writer, a generative AI-powered platform that helps enterprises create and shape content.
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