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Martech Weekly Roundup: Key Insights in Marketing Technology

Martech Weekly Roundup: Key Insights in Marketing Technology

Welcome to this week’s edition of the Martech Weekly Roundup, where we highlight the latest trends, insights, and innovations shaping the marketing technology landscape. As the industry evolves, staying informed is crucial for marketers looking to enhance their strategies and drive meaningful results. In this roundup, we delve into significant updates, cutting-edge tools, and expert opinions that can help you navigate the dynamic world of Martech. Let’s explore what’s new and noteworthy this week!

Brightcove Launches ‘Marketing Insights’ for Video Metrics

Brightcove,the world’s most trusted streaming technology company, announced the launch of Marketing Insights, a new offeringwithin the company’s video insights and analytics platform. Marketing Insights provides advanced insights and robust video campaign measurement data so marketers can optimize their content marketing strategies by directly measuring the business impact of video content.

RingCentral and Verint Announce AI-Powered CX Partnership

RingCentral, Inc., a global leader in AI-powered trusted business communications for companies of all sizes, and Verint, a leader in CX automation, announced a strategic partnership to provide RingCX™ customers access to best-in-class workforce engagement management (WEM) and CX automation. Through this partnership, RingCX customers will have more choice and be able to leverage Verint’s leading WEM and CX automation solutions, which complement RingCentral’s native AI capabilities, to enhance employee productivity and improve customer experiences, ultimately driving competitive advantage and operational efficiency.

Utiq Partners with A1 to Launch Services in Austria

Utiq, the European AdTech company with a unique telco-powered first-party identifier that harnesses Authentic Consent to enable responsible digital marketing, has officially entered the Austrian market in collaboration with A1, Austria’s leading telecommunications provider.

DoubleVerify Launches Attention Tool for Publishers

DoubleVerify, the leading software platform for digital media measurement, data, and analytics, announced the launch of DV Attention for Publishers. This innovative solution sets a new standard in the industry for performance measurement and optimization, empowering publishers with detailed, actionable insights to maximize the value of their inventory.

LaunchDarkly Launches Dedicated EU Region for Data Residency

LaunchDarkly, the platform for high-velocity engineering teams to release, monitor, and optimize great software, announced the launch of its dedicated EU region. This strategic expansion of the LaunchDarkly platform addresses the critical data residency needs of European organizations by securely storing critical data within the European Union.

Be sure to tune in next week for more updates, expert analysis, and the latest innovations that can empower your marketing efforts. Until then, keep exploring, experimenting, and embracing the tools that drive success!

For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com

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