Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Celerant Unveils Customer Engagement Suite as a Central Marketing Hub at NRF 2026
Celerant Technology, a leading provider of unified retail commerce solutions, will showcase its expanded Customer Engagement Suite (CES) at NRF 2026: Retail’s BIG Show, demonstrating how retailers can manage their entire marketing strategy from one central hub — fully connected to in-store and online sales data.
As retailers face increasing pressure to personalize marketing, drive loyalty, and measure ROI across every channel, Celerant’s Customer Engagement Suite brings all customer touchpoints together inside a single, centralized retail database. Built directly into Celerant’s core commerce platform, CES connects marketing execution to real transaction data from point of sale, eCommerce, mobile apps, and customer profiles — eliminating disconnected tools, manual exports, and siloed reporting.
Everseen Unveils Everact, the Agentic AI Platform for Conversational Retail Intelligence
Everseen, a global leader in Vision AI solutions for the retail industry, announced Everact, a next-generation retail AI prototype that changes how retailers engage with their store data. Moving beyond traditional dashboards, Everact uses agentic AI to provide a conversational intelligence layer that delivers precise insights and recommended actions simply by asking natural-language questions.
Unveiled at NRF 2026: Retail’s Big Show, Everact represents the company’s forward-looking vision for connected store intelligence. Everseen’s mature solutions—Evercheck for checkout loss prevention and Evershelf for loss prevention at the shelf—already monitor more than 140,000 checkouts, capture over 15 million customer interactions daily, and process 6 petabytes of video each day. Everact builds on this foundation. Instead of leaving retailers with a mass of hard-to-navigate video, it provides a microscopic view into the specific questions they need answered.
Salesforce Announces General Availability of Slackbot for the Agentic Enterprise
Salesforce has announced the general availability of Slackbot, reintroduced as a personal AI agent designed to help employees get work done directly inside Slack. The update is significant for the MarTech and enterprise technology ecosystem as organizations look to move beyond fragmented AI tools and bring trusted, context aware intelligence into the everyday flow of work.
The launch builds on Salesforce’s Agentforce 360 vision, first outlined at Dreamforce, which positions Slack as the conversational interface where people and AI agents collaborate using shared data, workflows, and context. With billions of workplace messages already flowing through Slack each week, Salesforce is betting that Slackbot can become the most natural way for employees to interact with enterprise grade AI.
Amperity Launches Audience Monetization to Unlock New Revenue From First-Party Data
As privacy changes reshape digital advertising and third-party identifiers continue to disappear, brands are under pressure to find new, sustainable revenue models rooted in trusted data. Against this backdrop, Amperity has introduced Audience Monetization, a new capability designed to help organizations transform first-party customer data into a high-margin revenue stream.
Amperity, the AI-powered Customer Data Cloud provider, announced the launch of Audience Monetization to address growing advertiser demand for accurate, permissioned audiences. With signal loss accelerating and performance expectations rising, advertisers are increasingly reliant on high-quality first-party data sourced through second-party partnerships. Audience Monetization is positioned to help brands meet that demand while maintaining privacy, governance, and customer trust.
Emplifi Partners With Reddit To Fuel Actionable Industry Intelligence and Strategic Execution
Emplifi, a leading customer engagement and social media marketing platform, announced a strategic partnership with Reddit, home to the internet’s most authentic, human conversations. This collaboration integrates Reddit’s Enterprise API directly into the Emplifi ecosystem, positioning Reddit not just as a listening source, but as a key analytical signal for Emplifi Fuel—the platform’s intelligent execution engine. By analyzing high-intent community signals within Emplifi’s vertical Command Center, brands can now turn unfiltered consumer discussions into aggregated insights that inform specific, recommended objectives and tactics that drive measurable business outcomes.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
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