Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Impartner Unveils Aimi, the Enterprise AI Engine Designed To Elevate Partner Revenue
Impartner, the global leader in partner management and partner marketing automation, announced the release of Aimi (Artificial Impartner Intelligence), a new AI engine embedded in the Impartner platform, designed to improve partner productivity and strengthen the operational foundation supporting enterprise partner revenue motions.
Aimi addresses the most requested automations from market leaders, delivering three core capabilities: intelligent content creation and translation, natural-language record creation using text or voice, and instant access to knowledge and assets through a virtual assistant connected to the asset library. These capabilities allow users to complete tasks faster, reduce friction, and make partner engagement more intuitive and responsive, revealing business insights long present in their channel data that were previously inaccessible without AI intelligence.
PubMatic and Butler/Till Launch AdCP-Enabled Agentic AI Campaign Across CTV
PubMatic and independent agency Butler/Till announced the launch of a fully autonomous, end-to-end agentic advertising campaign across CTV for Clubtails, a leading flavored malt beverage brand from Geloso Beverage Group.
Powered entirely by PubMatic’s agentic application, and launched inside Butler/Till’s preferred Gen AI environment, the campaign introduces a new operational model for media activation. The workflow uses AdCP (Ad Context Protocol), an open protocol from AgenticAdvertising.org, enabling standardized, transparent API for agent-to-system communication. Butler/Till submitted a natural language brief through Claude, Anthropic’s Gen AI platform, and PubMatic’s agents interpreted the brief, generated the media strategy, initiated campaign setup, and will continuously optimize pacing, targeting, and performance across premium programmatic supply. While the workflow originates in the agency’s chosen AI platform, the underlying intelligence and execution are driven by PubMatic’s agentic application layer, delivering true agent-led activation with real brand assets, real distribution, and real-time decisioning.
Innovid Introduces New Social Power Tools to Streamline Paid Media
Innovid has unveiled a new set of social media enhancements designed to help marketers move faster and gain clearer insight across an increasingly complex paid media environment. The latest release, branded as Innovid Feature Beat, highlights Innovid social power tools built to simplify cross publisher activation, reduce manual effort, and improve visibility across major platforms including Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snap, and TikTok. The updates matter for the MarTech ecosystem as social teams face growing pressure to launch campaigns quickly while maintaining control, accuracy, and performance accountability.
Semrush Launches Official App in ChatGPT, Offering Users Direct Access to Semrush Data
Semrush, the leading online visibility management SaaS platform, announces the launch of its official app in ChatGPT. This integration enables marketers, SEO teams, and marketing analysts using Semrush to access live Semrush data and intelligence directly within ChatGPT, streamlining daily tasks without requiring users to switch between applications.
“Marketers win with data and speed – they must quickly sift through large data to draw relevant insights and determine their next move. The Semrush app in ChatGPT enables them to operate intelligently and efficiently, all within the ChatGPT interface,” said Vitalii Obischenko, Chief Product Officer at Semrush. “With the App, Semrush users can access enterprise-grade intelligence through a simple prompt. It’s a major step toward making AI Optimization, SEO, and competitive intelligence faster, clearer, and fully integrated into everyday workflows.”
Adobe and Runway Partner To Deliver AI Video for Creators, Studios and Brands
Adobe, the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms, announced a multi-year strategic partnership with Runway. The partnership brings together Runway’s generative video technology and Adobe’s industry-leading creative tools, trusted by creators and brands to define the next generation of AI-powered video workflows. Adobe will be Runway’s preferred API creativity partner, enabling Adobe to provide its customers with early access to Runway’s latest models, including Runway’s new Gen-4.5, which is now available for a limited time exclusively in Adobe Firefly – the all-in-one creative AI studio – and on Runway’s platform. The two companies will collaborate to develop new AI innovations that will be available exclusively in Adobe applications, starting with Adobe Firefly.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at info@intentamplify.com
