Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Dun and Bradstreet India Unveils Strategic Insights for Indian Exporters
Dun & Bradstreet India, a leading provider of business decisioning data and analytics, has released a new report titled ‘Navigating the Fault Lines of Global Trade: An Indian Perspective,’ offering a comprehensive analysis of the shifting trade landscape and its implications for Indian exporters.
As global trade tensions intensify and the United States recalibrates its economic engagement, the report reveals that the trade environment has changed significantly. Indian businesses need to be ready to mitigate rising risks while seizing newly emerging export opportunities.
Salesforce, Takeda Launch AI Customer Experience Platform for Life Sciences
Salesforce, the #1 AI CRM, announced that Takeda has selected Salesforce Life Sciences Cloud for Customer Engagement to strengthen its involvement with healthcare professionals seamlessly. The company will leverage Salesforce’s deeply unified platform, including Agentforce and Data Cloud, to deploy personalized AI agents, supporting operations from medical to commercial and patient support functions.
Zendesk Completes Acquisition of Local Measure
Zendesk, a pioneer in Agentic AI-powered customer service, announced the completion of its acquisition of Local Measure, a leading CCaaS (Contact Center as a Service) and advanced voice solutions provider and long-standing AWS partner. This strategic move expands Zendesk’s customer experience platform into larger, high-volume service environments through Local Measure’s integration with Amazon Connect, AWS’s AI-powered contact center solution. The integration unifies digital and voice channels within a single intelligent platform, now offered as Zendesk for Contact Center, delivering scalable, secure, and flexible AI-powered voice and CCaaS solutions.
LG Ad Solutions Finds US Viewers Stream More During Economic Uncertainty
LG Ad Solutions, the global leader in advanced advertising for Connected TV and cross-screen devices, conducted a survey involving U.S. consumers to understand how current economic conditions are impacting video streaming behavior.
The company found that 59% of consumers are likely to stay at home more and increase their usage of video streaming services if the costs of out-of-home entertainment (traveling, dining out, etc.) become more expensive. Additionally, 66% of consumers are planning to stream more live events at home instead of buying tickets to attend, in order to reduce costs.
Wondershare Showcases AI-Powered Creative Software Solutions at GITEX Europe
With landmark initiatives announced to advance Europe’s digital sovereignty, encompassing a €200 – billion commitment to AI and placing significant emphasis on cloud technologies, GITEX EUROPE, one of the world’s largest tech and startup events, made its highly-anticipated debut in Berlin, bringing together over 1,400 major tech companies, startups, and SMEs from more than 100 countries. Wondershare, a leading global software company, made a strong appearance at the event by unveiling its latest AI-powered creative software solutions — highlighting its commitment to empowering European industries’ intelligent digital transformation.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
