Martech Weekly Roundup: Trends and Innovations Roundup

Dun & Bradstreet India, a global leader in business data and analytics, has signed a Memorandum of Understanding (MOU) with the National Small Industries Corporation (NSIC), a Mini Ratna enterprise under the Ministry of Micro, Small, and Medium Enterprises (MSMEs). This partnership aims to strengthen the MSME ecosystem by enhancing their visibility, expanding access to global markets, and providing critical insights to drive growth.

Orium, the leading composable commerce specialist in the Americas, has launched the Orium Composable Accelerator for Shopify, a powerful solution designed to help enterprise brands seamlessly integrate modern headless solutions into their Shopify digital ecosystems. Built on Next.js, the accelerator includes a Figma design system, and features a pre-configured integration with Contentstack and best-in-class tools for structured content and omnichannel publishing.

Jellyfish, the leading global digital marketing company under The Brandtech Group, has unveiled a first-of-its-kind AI-driven in-housing media platform. Built on the company’s automated marketing system, the platform is a unified framework that taps into a range of proprietary AI agents and tools, including Jellyfish’s recently released Media Ops Agent.

Zendesk, a pioneer in Agentic AI-powered service, announced at its annual Relate conference the launch of the Zendesk Resolution Platform, aimed at redefining customer experience. This platform, purpose-built for service by the largest AI service software provider, introduces a suite of advanced tools that seamlessly integrate Zendesk AI Agents, a comprehensive knowledge graph, actions and integrations, governance and control, and measurement and insights. Together with human expertise, the Zendesk Resolution Platform empowers businesses to deliver exceptional service and ensure a clear path to issue resolution.